The Grand tour offer a small group of client participants – between 6 and 12 people – a guided and fascinating tour of various business venues and destinations to indelibly link the concepts of storytelling. This experiential event is designed to show real-world examples of our various storytelling thoughts and ideas that makeup the Heroine’s Journey framework.

Encounters Tailored for Your Project

Participants encounter firsthand the triumphs and failures of creating stories and are guided to extract underlying storytelling principles that they can apply to their own business.

The client team gathers with Peter de Kuster in a predetermined “story-rich” city, such as Rome, Paris, London, Barcelona, Florence or New York. In each case, we recommend a city best suited for the client and then develop a tailored mix of tour stops based on the client’s industry and issues.

How The Grand Tour Works

Typically, we begin Day One with a review of various storytelling frameworks and tools then set off on our journey together, visiting all manner of businesses that exemplify principles of creating business stories . By learning how to spot these storytelling frameworks and seeing them in action, you’ll begin think about the ways they can apply to your business.

On Day Two of your Excursion, we debrief the lessons learned, using a number of different facilitation techniques to structure this time. The aim is to richly extract insights gleaned from the from Day One’s experiences, and to understand how to apply them to your company.

We’re not looking for best practices — but for best storytelling principles. It’s all designed to drive your company to new thinking — and we are confident that many practical revenue-generating ideas will emerge from the field work conducted in a The Grand Tour.

Start with Peter by planning a The Grand Tour and take the next step to improving your business and understanding the Heroine’s Journey storytelling principles detailed in his books and other publications.