They Lived Happily Ever After?

They Lived Happily Ever After?

If all you had to give was your total energy, you could accomplish historic things.

What gets you to focus with the highest level of commitment, of reverence for the moment? Is there something or someone in your life so sacred that nothing and no one – not ringing phones, not errands, not games in progress, not thoughts always running through your head, not money or business concerns, not insignificant noises or images whizzing by – could possibly break your concentration?

When I write about the Heroine’s Journey or talk about the Heroine’s Journey somewhere in the world as a travel guide, I mean listening, seeing and feeling with full force, experiencing with full force. Yet that is a kind of focus we so rarely give to things now.  Why is that? What is the story we tell ourselves that prevents this from happening? Is our lack of full engagement just a stage in our life that will pass someday? Or has it always been like this? Is our story that multitasking is necessary as never before? Hey, time is money. Time is shipping away. We are not getting any younger. Anyway, is our somewhat diluted attention really all that big a deal. Are we really losing that much by nog engaging fully?

Absolutely. Because it is not about time. It never was and never is.

It is about passion.

Every year I see entrepreneurs buy into this story – that it is about passion, not time – in the hope that it will increase performance, productivity and happiness.

Here is the dirty secret, though: The difference in depth between full engagement and multi- tasking is not incremental. It is binary. Either you are fully engaged. Or you are not. It is really that simple, yet we tell ourselves it is otherwise to keep the painful truth at bay.  If a tennis pro preparing to return a 140-mph serve has two thoughts going and one of them does not have to do with returning that serve, do you know what his chances are of returning it well? I do. ZERO. Not 10%, not 5%. The same goes for writing a great story, hitting a golf ball, or doing push – ups the right way or enjoying a glass of wine, or reading a good book.

A distracted hero or heroine will not produce anything of real worth. An entrepreneur with scattered thoughts will not come up with new solutions superior to the competition’s. Indeed, multi – tasking people are fortunate even to rise to a modicum of competence. Can’t you always tell when you are on the phone with someone who is simultaneously watching TV or answering e-mail? Does your interaction with that person ever come within a thousand miles of what you would call a satisfying conversation?

Multi-tasking is the enemy of extra-ordinariness. Human beings can focus fully on only one thing at a time. When entrepreneurs multi task, they are not fully engaged in anything, and partially disengaged in everything. The potential for profoundly positive impact is compromised. Multi – tasking would be okay – is okay – at certain times – but very few people seem to know when that time is. If you must, then multi task when it does not matter. Fully engage when it does.

What Can I Expect?

Here’s an outline of The Heroine’s Journey.

Journey Outline




  • Turning your story into action
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.


  • tickYou are a creative professional who is interested in developing yourself, your teams, and your organization.
  • tickYou are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. A guide like Peter de Kuster can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.
  • tickYou want to learn more about how to tell yourself a more powerful story, learn about blind spots, and get feedback.
  • tickYou are curious and want to engage in an interactive learning journey with Peter de Kuster.
  • tickYou are motivated to work in-between journeys on yourself (e.g. working on questions that will help you develop new storytelling, mindsets, skills, and behaviors).


The Heroine’s Journey is all about your development. To make the most out of your journey with Peter, we ask you to prepare topics to work on with him. These topics can serve as a starting point for further in-depth exploration.


One Day Journey for EUR 1,200 (excl. VAT)

Two Day Journey for EUR 2,150 (excl. VAT)

Three Day Journey for EUR 2,950 (excl. VAT)



Who can sign up for The Heroine’s Journey?

Creative professionals who wish to improve their storytelling, mindset(s) and develop their leadership skills.

What language do we speak in the journey?


Can I bring my own topics?

Yes, you get to choose your own topic.

Are journeys confidential?

Yes. Peter will not share anything that is discussed in the journey.

Where will the journeys take place?

Sessions will take place travelling with Peter a world city like Paris, Rome, Florence, Barcelona, Amsterdam, London, Antwerp, Berlin, Madrid, New York, Venice.

How do I sign up?

Send Peter an email to

How do I pay?

After you booked The Heroine’s Journey by sending an email to Peter you will receive an email with info how to pay.

How do I book and reschedule a journey?

Once we’ve received your payment, our Program Coordinator will book your journey. She will also support you with rescheduling journeys if needed.

What is your cancellation policy?

Individual journeys can be postponed up to one week before the journey.