What is Your Story?

Your story―how it resonates in the public heart and mind―is your company’s most valuable competitive advantage. Yet, few professionals really know how brand story and meaning works, how to manage it, and how to use their brand story strategically.

Designed by Peter de Kuster this groundbreaking seminar provides the illusive and compelling answer. Using examples drawn from great stories Peter shows that the most successful brand stories are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

The seminar provides tools and strategies to:
• Implement a proven system for identifying the most appropriate, leverageable and impactful archetypal stories for any company and/or brand
• Harness the power of the archetypal story  to align your business strategy to sustain competitive advantage

You can have a preview of What is Your Story? on a special website here

Practical Info

What is Your Story in Barcelona is a three day journey with Peter de Kuster

The price is Euro 2850 excluding VAT

You can reach Peter about questions you have about the journey by mailing him at peterdekuster@hotmail.nl to set a date for a telephone or skype meeting. 

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’ s Journey & The Hero’s  Journey

Peter is founder of the Heroine’s Journey and Hero’s Journey project where worldwide thousands of professionals shared their story of making money doing what you love. He wrote 50+ books. Peter has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

You can contact Peter at peterdekuster@hotmail.nl