Virtual Journey: Your Heroine’s Journey


Start Date: Every time you want

Time: 10 weeks, 4 – 8 hours per week

Form: 10 online personal coaching Zoom meetings of two hours with Peter de Kuster

Price: Euro 2400 excluding VAT

Does this sound familiar?

You are good at what you do.  You have mastered the trade that you are in.  You are on a solid and predictable trajectory – whether you are a corporate executive, an entrepreneur, a social entrepreneur, or a creative professional.

However, you feel that there could be more to your life. More purpose, meaning, alignment, impact, and fulfillment.  

It’s time to take a look in the mirror and take stock of what we see. To question some of our assumptions and limiting beliefs about ourselves and our leadership. To prepare for disruption and change. And to be ready to chart a courageous new trajectory.

Are you ready for YOUR HEROINE’S JOURNEY?

YOUR HEROINE’S JOURNEY is a selective program for committed leaders who are seeking a deep and immersive learning experience. This 10-week, interactive journey will help experienced executives lead with purpose, cultivate collective agency, and deliver impact at scale. While this course is facilitated online, you can expect to get time away from your screen and connect to yourself, others, and the world around you. This challenging and intensive program is the start of a lifelong learning journey with peers from around the world who will feed your mind, body, and soul and prime you up for the next meaningful phase of your life. 


  • tickWho am I really? What is my authentic self? What are my core strengths, passions, and values?
  • tickWhat is my deepest life purpose? How do I give expression to that purpose?
  • tickWhat is management? What is leadership? Am I a manager or a leader?
  • tickHow do I craft an inspiring vision to bring others along with me in the journey?
  • tickWhat can I do to build diverse, inclusive and innovative teams and cultures?
  • tickHow do I build regenerative organizations that make a net positive contribution to society and the planet, while fostering a vibrant workplace for employees and maintaining a sustainable business model?
  • tickHow do I lead in an environment of ambiguity, complexity, and uncertainty?
  • tickHow do I take a systems-perspective? How do I fit into a system? How can I shift a system in a new direction?
  • tickHow do I nurture the practices of lifelong learning? How do I stay fresh and current? How do I build greater self-awareness? How do I renew myself?


  • tickSenior executives with at least seven years of work experience.
  • tickExecutives looking for tools to drive change in their organization.
  • tickLeaders seeking a challenging and immersive learning experience.
  • tickFounders and entrepreneurs aiming to scale their organization and impact.
  • tickFuture-forward leaders with an entrepreneurial and explorative mindset.
  • tickChange-makers who want to join a global, diverse community of like-spirited individuals.


YOUR HEROINE’S JOURNEY is an in-depth and immersive program for a select group of professionals who are committed to taking their leadership to the next level. The program includes three modules that each begin with a week of intensive learning designed to give participants space to fully explore the concepts and shift their mindsets. Our experience shows that this style of immersive learning results in the most significant and lasting leadership transformations.

In the immersive weeks, there are three days of intensive programming. Each day includes 4 hours of interactive sessions with your class and an additional 1-2 hours of independent work per day. In order to fully engage with the program and your class, we recommend clearing your calendar during these days to give yourself space and energy to focus on the YOUR HEROINE’S JOURNEY program.

The remaining weeks of the program are less intensive and give participants the opportunity to build new habits and put them into practice. These weeks include one 2-hour interactive session plus 1-3 hours of independent work.

In order to create a better future, we must first know our past. We must understand what has shaped us, what triggers us, and what we dream about. Once we embrace our story, we can place it in the bigger picture of the world and rewrite our narrative.