The Heroine’s Journey of Cristina Ballenilla Reina

What is the best thing I love about my job? What I love most about my job is to connect with the deepest of people and from there help them to free themselves and live a meaningful life

What is my idea of perfect happiness? Know that I am part of life and feel it fully.

What is my biggest fear? leave without having developed everything I have in my mind.

What is the trait that I most regret in me? It depends on the moment, but it is usually to believe that what I do does not have the impact that I would like …

Which people live in my profession do I admire most? I admire Tino Fernandez, he is my teacher and it seems wonderful what he has created.

What is my biggest extravagance? my creativity, the way I see life ….

On what occasion would I lie? When an important value for me is affected.

What do I dislike most in my work? The issue of billing and administration.

When and where was I the happiest in my work? I am whenever I have someone in front of me, I feel present  and when they have a breakthrough and  you feel a light on them….that fills me  and also when I´m creating…

If I could, what would change about me? I would not change anything .. I like how I am, although if I would improve or enhance some things, determination for example

What is my greatest achievement at work? connect with people as I do.

Where would I like to live more? In my city, Malaga, it is my base although I love to travel.

What is my most precious possession? my senses, is what makes me connect with life

What is my most marked characteristic? the illusion.

What is my most inspiring location in my city? The “Balneario” is a beach here. It is a magical place.

What is my favorite place to eat and drink in my city? I would not know how to choose there are many.

What books influenced my life and how? “The power of Now”. It changed my way of seeing and relating to life. “Breaking the habit to be yourself,” it taught me to understand myself better. “The voices of the desert” snatched my heart.

Who are my favorite writers? Khalil Gibran ..

You only die once. What music would I listen to on my last day? Classical music, Ludovico. it takes me to the heaven

Who is my hero or heroine in fiction? I honestly do not have.

Who are my heroes and heroines in real life? there are many anonymous … but if I have to name famous ; Nicolas Tesla, and Buddha.

What movie would you recommend watching once in a lifetime? The Pacific Warrior.

What role does art play in my life and my work? Everything for my is art, from when you wake up until you go to bed.

Who is my biggest fan, sponsor, partner in crime? I don’t have yet: D

Who would I like to work with in 2019/2020? I would like to work with Oculus and Samsung because I know they know how technology can help improve people’s quality of life!  I would like to be able to develop an app that teaches us to manage emotions and that makes the lives of people who are in a hospital easier.  Technology is a way to make people with difficulty have access to experience life through all their senses.

What people in my profession would love to meet in 2019/2020? Mario Alonso Puig.

What project, in 2019/2020, am I looking forward to working? In developing an Rv application that helps people. My dream is to create an app for people to learn  how to manage emotions an be able to overcome difficult situations such as cancer or another diseases.  If they realize the impact of emotions on the organism maybe they can learn how to let it go and get a clear mind.

Where can you see me or my work in 2019/2020? On my website,, on YouTube Mindinside.

What do the words “Passion Never Retires” mean to me? It means that when you connect with what you feel, passion becomes your oxygen. if it goes away you die …

What creative heroines should Peter invite to tell his story?
Mónica Álvarez Digón (
Elena Blanes ( ›elena-blanes)
Victoria Ordoñez (
Lourdes Millán (Galeota Tourism)

How can you contact me? You can contact me at–

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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