The Heroine’s Journey of Valentina Turchetti

What is the best thing that I love about my work?

Every day is different from the other one: there are some repetitive tasks of course, but you have to be flexible, to learn something new every day, you have to study new things every day.

Also, what I like most if the opportunity to work everywhere: I just need a laptop and a wifi connection.

What is my idea of perfect happiness?

For me happiness is time for yourself and people you love. Real happiness is the luxury to organize your work in order to take time for yourself, go out with your kids or eat an icecream during hours in which people normally work. For example, I can decide to take a morning out with Emma, my almost 19-months old daughter instead of working: of course I know that I have to organize my job very well, but happiness is I CAN DECIDE.

What is my greatest fear?

My greatest fear is disease: my grandmother died of cancer, so I know what it means for who has this disease but also for people around him/her.

What is the trait that I most deplore in myself?

Impatience: I don’t have patience. I have to do everything quickly.

Which living persons in my profession do i most admire?

My husband for sure: he’s a computer engineer and started working while he was studying at the university. Then, he immediately found a job in a big Company but he suddenly realized he wanted to be an entrepreneur, so, during the nights, he studied everything about SEO and Digital Marketing and, after some time, he left his job and became, day after day, a SEO Specialist, speaker and author of some Italian best-sellers about the Search Engine Optimization.

What is my greatest extravagance?

Take time for myself going to the gym, eating a chocolate in front of TV, doing my nails, doing online shopping.

On what occasion would I lie?

I wouldn’t lie, especially with my daughter, even if it would be a negative situation, I will never lie. I think truth is always the best solution.

What is the thing that I dislike the most in my work?

People who think to be experts but they’re not: they destroy the Digital Marketing landscape.

When and where was I the happiest, in my work?

Every day: I literally love what I do. I think that the best decision I ever made was to leave my job and became a Digital entrepreneur.

If I could, what would I change about myself?

I’m touchy and impatient, thus I would change these two aspects of myself.

What is my greatest achievement in work?

Create one of the (or THE) biggest International event about Digital Marketing and Online Business in Italy, but also the writing of two books (and I’m thinking about writing the third one).

Where would I most like to live?

New York: I love this city and I hope to live there for some months, maybe when my daughter will be older.

What is my most treasured possession?

My daughter

What is my most marked characteristic?


What is my most inspirational location, in my city?

The street on the Po river: I like walking here to relax my mind and find inspiration for new business ideas

What is my favourite place to eat and drink, in my city?

Nothing: I live in a very small city, but I love Starbucks.

What books influenced my life and how?

The Miracle Morning: I tried to wake up at 5 am for a short time and I found it so useful for working.

Who are my favorite writers?

Jane Austen and Dante Alighieri

You Only Die Once. What music would I listen on my last day?

Dirty Dancing all songs

Who is my hero or heroine in fiction?

Ariel “The Mermaid” (Walt Disney)

Who are my heroes and heroines in real life?

My parents

Which movie would i recommend to see once in a lifetime?

Dirty Dancing

What role plays art in my life and work?

I studied art at high school and I appreciate it a lot but it isn’t so present in my life

Who is my greatest fan, sponsor, partner in crime?

My husband, Marco

Whom would I like to work with in 2020?

My husband (we already work together)

Which people in my profession would i love to meet in 2020?

Motivational and Business Coaches and Affiliate Marketers

What project, in 2020, am I looking forward to work on?

The new website of YourDigitalWeb and its release in English and some affiliation marketing projects

Where can you see me or my work in 2020?

For sure at the Marketing Business Summit:

What do the words “Passion Never Retires” mean to me?

If your passion is strong inside you, you wake up every day with the true desire of doing things.

Which creative heroines should Peter invite to tell their story? 

Carrie Green, Mariacristina Gribaudi, Rachel Hollis

How can you contact me?








You can find my books here:

Social Media Marketing:

Web Content che Converte:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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