The Heroine’s Journey of Monika Aleksandrowicz


What is the best thing that I love about my work?

I am a visual creator and there are many possibilities and ways of speaking in this field. A practically endless opportunity to engage in dialogue with the world. Among other things, I deal with an artistic book …

What is my idea of ​​happiness?

Consistent pursuit of the goal. The process of reaching something, striving already gives a sense of happiness and fulfillment. It is more important than achieving this right goal. But this is probably nothing new 😊

Monika Aleksandrowicz_phot Patrycja Szumowska_1

Photo credit: Patrycja Szumowska

What is my greatest fear?

It’s a sense of powerlessness over things and matters that I can’t control. This powerlessness overpowers but makes me aware that certain things are happening independently of us. I am also afraid that I will lose my vigilance or become indifferent to matters important to me.

What is the trait that I most deplore in myself?

I analyze too much and sometimes I lack the distance to myself.

Which living persons in my profession do i most admire?

There are many wonderful artists that I admire and I’m glad I could meet them or work with them, e.g. Natalia LL, Agnieszka Rayzacher, and Małgosia Dawidek.

I am also fascinated by writing women – for their courage to speak uncomfortable truths: Olga Tokarczuk – Nobel laureate or Manuela Gretkowska – aptly and uncompromisingly commenting on the political reality in my country.

What is my greatest extravagance?

I have very extravagant plans and dreams.

I also started collecting other artists’ works. I hope to enlarge my collection. The collection is small yet, but I have high expectations.

On what occasion would I lie?

I don’t deny human weaknesses. I do it to protect what is most precious. I have no moral dilemmas in this regard.

What is the thing that I dislike the most in my work?

Manipulation. I hate when someone tries to manipulate me and play on my emotions. However, this is characteristic of living in different environments and one should only be more resistant to it.

Awareness of this helps a lot.

When and where was I the happiest, in my work?

There were many such situations. Work gives me fulfillment and gives me a great sense of happiness. Especially in the process of creation. I enjoy it a lot when I come to a solution of a problem. When I am struggling with difficulties, when I have to learn something new because without these searches and new experiences there are no proper effects. Then I have this sense of fulfillment for a while.

To such special moments I can also include the promotion of my liberate book in Reykjavik and in Oslo. I am glad that I met with good reception there and was able to present my first project Semiography“.

If I could, what would I change about myself?

I would be happy to turn back time, but I would stay with that knowledge and consciousness that I have now.

I would not waste so much time, especially considering irrelevant emotions.

What is my greatest achievement in work?

I hope everything is still ahead of me. This motivates me to continue. Of course, I collect my little beads of small successes and put them in the longest possible string.

Where would I most like to live?

I admit that I lack more space for work and life.

What is my most treasured possession?

My loved ones. They are the most precious and most important gift.

What is my most marked characteristic?

Stubbornness. It is very useful for me with a few other character traits those less comfortable.

What is my most inspirational location, in my city?

There are several such places in my city of Wrocław. I love Wroclaw Market Square. It’s very beautiful. Inspires to social gatherings. It can also be interesting for history enthusiasts.

What is my favorite place to eat and drink, in my city?

I like to eat outside but my own kitchen is one of my favorite places. I love when my husband cooks something for me. I regret that he does it so rarely but as he does – he puts his whole heart into it.

What books influenced my life and how?

There were many of them. In the era before digitization, I was absorbing books and most of all their authors influenced me. I loved Fyodor Dostoyevsky, Hermann Hesse, and Marcel Proust. Umberto Eco. I also studied philosophy, so there were many significant thoughts and ideas. I loved books so much that I began to design and publish them. One of the books important to me is: “Stanisław Dróżdż. Beginend. I owe it my love for concrete poetry.

You Only Die Once. What music would I listen on my last day?

Oh, we’re really good at these moods. If it were to be a very sad ending then it would be Zbigniew Preisner Reqeuiem for my friend or Danse Macabre

Who is my hero or heroine in fiction?

Anne of Green Gables and Winnetou. In my childhood I read in these series.

Who are my heroes and heroines in real life?

My heroes are those who can behave decently. Regardless of gender. An increasingly rare phenomenon.

Which movie would i recommend to see once in a lifetime?

Lars von Trier, Dancer in the Dark

What role plays art in my life and work?

In fact, it has become my daily routine. I love it, although sometimes I get the impression that it makes me live in a glass bubble. It lets me escape to my inner world, isolates or sometimes becomes a safety valve.

What do the words ‘You are the storyteller of your own life’ to me?

We are responsible for the history of our life. (for our story)

Who is my greatest fan, sponsor, partner in crime?

… and those who bear all the consequences – these are my loved ones.

Which people or companies would I like to work with in 2020?

I dream of working with good, promoting galleries … I’m still looking

What project, in 2020, am I looking forward to work on?

Currently, I have received a ministerial scholarship for the implementation of the Culture on the Web project and I am starting my work, which is a development of my previous implementations. The project will consist of 6 art books. An internet platform will also be created where I will promote the topic of liberature.

Where can you see me or my work in 2020?

On the websites:

What do the words “Passion Never Retires” mean to me?

If you love what you like to do, retirement does not exist. In addition, work gives us activity and this one more anesthetizes our evanescence.

Which creative heroines should Peter invite to tell their story?

Natalia LL (Natalia LachLachowicz), Agnieszka Rayzacher, Małgosia Dawidek, Patrycja Szumowska (Studio Trzy Koty), Anka Leśniak, Małgorzata Malwina Niespodziewana

How can you contact me?




Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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