The Heroine’s Journey of Mariana Padin

What is the best thing that I love about my work? As a fashion producer, all the work to be done before the final result. And the final result, of course.

What is my idea of happiness? That I have the possibility to be free and independent. That I am free to choose, that I had and have the possibility to live my life as I wanted and want.

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What is my greatest fear? My greatest fear is to fail and to disappoint my loved ones.
I try to do my best to not to fail, not making mistakes, but I am a human being and, in my life, I understand that these things happens and we learn from our fears, fails and mistakes. It’s part of growing up. I know my loved ones are not disappointed by me but I think that the fear help you being cautious and think twice before doing or saying something.

What is the trait that I most deplore in myself? Being self-critical.

Which living persons in my profession do i most admire? I admire women with a strong personality, strong temper and balls. Can I use that word? Women who are respected, who know how to be respected and how to respect others. Gratefully, I met more that one.

What is my greatest extravagance? In this moment that we can’t travel for obvious reasons, my extravagance is dreaming big trips with my family. I would love to come back home, Argentina, to see my family, to travel around the country. I would also like to
come back to Thailand, go to the Philippines, India, everywhere. Discover places, cultures, meeting people, their stories.

On what occasion would I lie? In some occasions, I would tell a white lie to avoid people to be disappointed or get angry by or with someone. But I always try to say what I think, looking for the right words to be understood without hurting people feelings.

What is the thing that I dislike the most in my work? Sometimes people can be arrogant and disrespectful towards others.

When and where was I the happiest, in my work? Every time i had success!

If I could, what would I change about myself? Stop trusting people so easily.

What is my greatest achievement in work? It was really tough for me to get where I am standing now, so I am always celebrating every single goal, being 100% professional, from working in the fashion industry, being the PA of an Italian famous singer, etc. That’s my greatest achievement.

Where would I most like to live? Barcelona! For me it’s a perfect match city/ beach. Lucas, my almost-three-years-old son, my husband and I love the beach and we also love the city life. And it also remind me to Buenos Aires, where I was born.

What is my most treasured possession? My bicycle! Even if it was stolen few weeks ago. When the air comes to my face, I feel free and relaxed.

What is my most marked characteristic? Someone really close to me says that I make everything look easy and simple to do. Also, the patience. I am really patient.

What is my most inspirational location, in my city? Every place that is not been discovered by lots of people, which it is not trendy yet.

What is my favorite place to eat and drink, in my city? I love “El Porteño” because it makes me travel from Italy to Argentina through the flavors of the typical food and music.

What books influenced my life and how? Frida Khalo’s biography. She is an inspiration for me (and should be for every woman) as an incredible woman who pursued despite the fact she was living through tremendous physical pain for most of her life and suffered heartbreak from the man she loved more than life itself.

You Only Die Once. What music would I listen on my last day? I love the 80’s! But I like to listen all kind of music.

Who is my hero or heroine in fiction? I love Mystic from X-men.

Who are my heroes and heroines in real life? My mother. She was twenty years old when I was born and since then she gave me everything. She raised me alone, with the help of my aunts and uncles. We never had a lot, or too much, but she made sure to give me everything I needed and teach me everything that I am today.

Which movie would i recommend to see once in a lifetime? Oldboy (2003) directed by Spike Lee. One of my favorite films!!

What role plays art in my life and work? It’s always present because I work with artists.

What do the words ‘You are the storyteller of your own life’ means to me? I make my own decisions in my life and I don’t get carried away by the case.

Who is my greatest fan, sponsor, partner in crime? Sara Luvi, she’s my anchor.

Which people or companies would I like to work with in 2020? To name a few of my favorites:
– MaxMara
– Martin Margiela
– Philosophy by Lorenzo Serafini
– Jacquemus
– Gucci
– Stella McCartney
– The Box Films
– TheComplainers
– Mandala Creative Productions
I would also love to work with production companies for movies and tv series. It’s one of my biggest dreams that I have pending and I would like to work on it.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? The ones that are making the difference and they really care for. Not just doing it for publicity, marketing, but because they can and they want.

What project, in 2020, am I looking forward to work on? I’m always open to new experiences ,meeting new colleagues to collaborate with and looking for new projects to be part of, learning new skills and adapt old ones. By continuing to learn and to grow up as a person you open up further possibilities.

Where can you see me or my work in 2020? The start of this year was intense to me as I gave birth to my daughter, Bianca, and then COVID-19 happened, so I am using this time to work on some personal projects that I never started because I had no time to.

What do the words “Passion Never Retires” mean to me? Is something that accompanies you in life and evolves with age. Passion never retires and never stops.

Which creative heroines should Peter invite to tell their story?
Sara Luvi, she’s my partner in crime.
Camila Abisambra, Estefania Rubio: my superpower dream team.
Valeria Crisci, she’s my soul

How can you contact me?

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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