The Heroine’s Journey of Daniela Monica

What is the best thing that I love about my work? I love the possibility that the pictorial language gives me to express things in life that would be difficult to narrate otherwise, as I also love the priceless value of the emotion or appreciation of
those who look at my work.

What is my idea of happiness? I think happiness is a good balance between artistic exuberance (that is, the verve that transforms an idea into painting) and artistic hesitation, the unresolved solutions that instead create discomfort and pain, which, however, at the same time gives a precious intellectual lucidity, while exuberance does not. This I think is a happy balance.

What is my greatest fear? To no longer reason with the heart, to no longer understand others and to accept external influences.

What is the trait that I most deplore in myself? When I am afraid of knowing new things and I organize myself a solitude comfort-zone.

Which living persons in my profession do I most admire? Patricia Treib, Matthias Bitzer, Lynette Yiadom Boakye, Robert Pruitt, Firelei Baez, Monika Dillier, Sara Crowner.

What is my greatest extravagance? Be silent and act as if I have nothing to say. Stay and see what happens as if I had become just a camera that only records others and life.

On what occasion would I lie? I would be lying to protect someone.

What is the thing that I dislike the most in my work? I love my heterogeneous and varied work, but it worries me to see the works of others often more homogeneous than mine, but the comparison, even if tiring, is fertile.

When and where was I the happiest, in my work? When I discovered that one of my series of works could contain all my other series.


If I could, what would I change about myself? As in Sally Potter’s Orlando from the eponymous novel by Virginia Woolf, I would like to see the world outside the categories of gender and age.

What is my greatest achievement in work? When in a gallery, strangers who are not involved in art and have not read any titles or anything else written about my work, they speak to me asking questions fundamental to my life. The questions they felt them there, in my painting, and therefore I think that what I painted works.

Where would I most like to live? Short periods, a month, in places where I have never been and in large European cities for at least four seasons, at least a year.

What is my most treasured possession? My son and my imagination.

What is my most marked characteristic? The swing that is the trend in which I find my vision between opposite situations.

What is my most inspirational location, in my city? The roads seen from above, the avenues along the Parma stream and the perspective views in the Park Ducale.

What is my favorite place to eat and drink, in my city? Aperitif at the TCafè behind the Baptistery and dinner at the Angiol d’Or next to the Cathedral.

What books influenced my life and how? Sculpting in time, Andreij Tarkovskij. All writings, Jorge Luis Borges. Candide ou l’Optimisme, Voltaire, because they are respectively the vision of history, philosophy and the psyche in an artistic key.

You Only Die Once. What music would I listen on my last day?
Bob Dylan, Madeleine Peyroux and "Lamento às Aguas- Na Beira do mar" by Mateus Aleluia,

Who is my hero or heroine in fiction? Rosalba, played by Licia Maglietta in Silvio Soldini’s movie Bread and Tulips.

Who are my heroes and heroines in real life? My father Ruggero, who was a sort of parmesan Alex Zanardi for energy, willpower and generosity. Cathy Josefowitz: friend, painter and choreographer who fortunately dragged me away from a provincial vision of life and art.

Which movie would i recommend to see once in a lifetime? The mirror by Andreij Tarkovskij.

What role plays art in my life and work? It has become the way to look at all things and to conceive thoughts. I don’t paint only when I have pencils and brushes in hand, but from when I get up until I lie down again I look at the world with that filter of meanings added by me.

What do the words You are the storyteller of your own life mean to me?
It may be true. It is a serialized novel. I’m still looking for a publisher.

Who is my greatest fan, sponsor, partner in crime? My friend Catherine Rouxel in London. She always receives images of everything I just painted and her raised or lowered thumb has been among the most important for me for decades.

Which people or companies would I like to work with in 2020? Stampa Gallerie Basel, Galleria Continua San Gimignano.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? I really don’t know, this year there has been a shift of projects in the near future due to the pandemic. However, I hope to have good proposals and to know good painters and collaborators. Maybe Fiorile by Patti Campani.

What project, in 2020, am I looking forward to work on? A new version of the exhibition “The inner voice”curated by Elena Giampietri and staged in 2020 at the Palazzo dei Principi in Correggio, Reggio Emilia, Italy, together with the performance artist Janet Park in new indoor and outdoor locations.

Where can you see me or my work in 2020? Cariparma Foundation Museum Palazzo Bossi Bocchi, Parma. Romalibera Gallery Piazza San Cosimato, Rome.

What do the words Passion Never Retires mean to me?
The passion for one’s job becomes the daily adrenaline. It can never be missing.

Which creative heroines should Peter invite to tell their story? Peter can invite: Krihsanah Silvia Judith Grassl Melissa MayerGalbraith Vania Elettra Tam Samantha Torrisi Janet Park Antonella Mazzoni Marianna Economou Laure Cambau Chiara Montalbani

How can you contact me?
Daniela Monica Artist (Facebook)
daniela_monica_lena_altan (Instagram)

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s