In this journey in Madrid you will examine with Peter de Kuster, founder of The Heroine’s Journey the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.

“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business, our customers ; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Two visits to the Prado plus the Thyssen-Bornemisza Collection and the Reina Sofía, home to Picasso’s Guernica. Lesser-known places include the Sorolla Museum, Archaeological Museum and Goya frescoes at San Antonio de la Florida. A great city full of stories which can help you to explore the story you tell yourself about yourself. 

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life

While the Museo del Prado alone might justify a visit to Madrid – and this tour has two sessions there – the city has other excellent collections which reinforce its reputation as one of the great art centres of Europe. This city of Velázquez and Goya has been enormously enhanced over the years by the Thyssen-Bornemisza Collection and the Reina Sofía Museum. Both these and the Prado boast superb facilities and exhibiting spaces thanks to the work of architects Jean Nouvel (Reina Sofía), Manuel Baquero and Francesc Plá (Thyssen) and Rafael Moneo (Prado) converting them into world-class galleries. Our stints at the ‘big three’ are interspersed with less-visited collections. The great Spanish painters – including El Greco, Murillo, Velázquez, Goya and Picasso – are of course magnificently represented on the tour, but the collecting mania of the Habsburgs and Bourbons and their subjects has resulted in a wide range of artistic riches which will surprise and delight. There is a large number of outstanding paintings by Titian and Rubens, for example, and the Prado has by far the largest holding of the bizarre creations of Hieronymus Bosch. Madrid offers a richness of stories to inspire you in the discovery of your own story.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

Join us for a truly transformational vacation for the mind.

Ticket for this one day journey costs Euro  995 excluding VAT per person

TIMETABLE

09.40    Tea & Coffee on arrival

10.00     Morning Session

13.00     Lunch Break

14.00     Afternoon Session

18.00     Drinks

Read on for a detailed breakdown of The Heroine’s Journey in Madrid The Power of Your Story itinerary.

What Can I Expect?

Here’s an outline of the Heroine’s Journey in Madrid:  the Power of Your Story 

Journey Outline

OLD STORIES

• Your Story is Your Life
• Your Life is Your Story
• What is your Story?
• Your Heroine’s Journey 
• Is This Really Your Story?
• The Private Voice

YOUR NEW STORY

• A Quest is Never Forgettable
• They Lived Happily Ever After?
• The Three Rules of Storytelling
• The Four Story Scenario’s
• They Lived Happily Ever After!
• Do You Have the Resources To Live Your Best Life?
• Indoctrinate Yourself 
• The Story Effect 
• Your New Story
• The Premise of your Story. The Purpose of your Life and Art
• The words on your tombstone
• You ultimate mission, out loud
• Questioning the Premise
• Lining up
• Flawed Alignment, Tragic Ending

TURNING STORY INTO ACTION

• Turning your story into action
• Story Ritualizing
• The Storyteller and the art of story
• The Power of Your Story
• Storyboarding your creative process
• They Created and Lived Happily Ever After

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Introduction

What do I mean with ‘story’?  I don’t intend to offer tips on how to fine-tine the mechanics of telling stories to enhance the desired effect on listeners.

I wish to examine the most compelling story about storytelling – namely, how we tell stories about ourselves to ourselves. Indeed, the idea of ‘one’s own story’ is so powerful, so native, that I hardly consider it a metaphor, as if it is some new lens through which to look at life.  Your story is your life.  Your life is your story. 

When stories we see touch us, they do so because they fundamentally remind us of what is most true or possible in life – even when it is a escapist romantic story or fairy tale or myth. If you are human, then you tell yourself stories – positive ones and negative, consciously and, far more than not, subconsciously.  Stories that span a single episode, or a year, or a semester, or a weekend, or a relationship, or a season, or an entire tenure on this planet.

Telling ourselves stories helps us navigate our way through life because they provide structure and direction. We are actually wired to tell stories. The human brain has evolved into a narrative-creating machine that takes whatever it encounters, no matter how apparently random and imposes on it ‘chronology and cause – and – effect logic’.  We automatically and often unconsciously, look for an explanation of why things happen to us and ‘stuff just happens’ is no explanation.

Stories impose meaning on the chaos; they organize and give context to our sensory experiences, which otherwise might seem like no more than a fairly colorless sequence of facts. Facts are meaningless until you create a story arond them.

By ‘story’ I mean those tales we create and tell ourselves and others, and which form the only reality we will ever know in this life.  Our stories may or may not conform to the real world. They may or may not inspire us to take hope – filled action to better our lives. They may or may not take us where we ultimately want to go. But since our destiny follows our stories, it is imperative that we do everything in our power to get our stories right.

For most of us, that means some serious editing.