One-Day Intensive with Peter de Kuster
Location: Lichttoren Restaurant, Eindhoven
Duration: 9:30 AM – 5:00 PM
Price: €295 excl. VAT per person (€357 incl. BTW)
Maximum 15 participants
Take your audience on an unforgettable journey. Discover the power of storytelling and learn to craft compelling commercial stories that captivate. Create worlds, characters, and emotions that grip your readers from start to finish.
Are you ready for this adventure? Step into the world of words where storytelling transcends imagination. Create worlds with a stroke of the pen, bring characters to life, and evoke emotions that penetrate hearts. That’s what this seminar delivers.
Welcome to the World of Storytelling
This training welcomes adventurers, the curious, and storytellers. Perfect for passionate writers, marketers seeking story power, teachers wanting better communication, or anyone fascinated by storytelling – regardless of experience level.
Whether you’ve never written a story or already know storytelling basics, this seminar opens new possibilities. Stories are universal and timeless. Learn to tell them in gripping, memorable ways.

Bring Your Characters to Life
Unravel storytelling secrets. Discover how to structure compelling stories, bring characters to life, evoke emotions, and use stories to convey ideas effectively.
Stories for Every Purpose
Work with fiction, corporate stories, brand narratives, and societal stories. Using concrete examples, learn to apply storytelling to any narrative type.
From basic principles to advanced techniques, gain tools and knowledge to master storytelling and make your stories resonate with audiences.
Full Day Program
9:30-10:30 Hero’s Journey Blueprint
Structure every story around universal patterns
10:45-12:30 Character Alchemy
Create unforgettable protagonists and villains
13:30-15:00 Emotional Arcs
Master tension, release, and audience connection
15:15-16:45 Commercial Storytelling
Brand stories, marketing narratives, corporate legends
16:45-17:00 Your Story Pitch
Present your breakthrough story concept

What You Receive
- Peter de Kuster’s Hero’s Journey Method
- Hands-on: Write, share, and refine 3 stories
- Historic Lichttoren venue + lunch included
- Personal Storytelling Toolkit + digital templates
Who Should Join
Marketeers who want stories that sell
Writers seeking structure and emotional depth
Teachers & trainers mastering engagement
Entrepreneurs building brand mythology
Creatives of any experience level
Investment & Booking
€295 excl. VAT (€357 incl. 21% BTW)
Includes: Full-day training, lunch, coffee/tea, materials, digital toolkit
Special offers:
Early bird (book 30+ days ahead): €245 excl. VAT
Group discount (3+ participants): €265 pp excl. VAT
Contact: peterdekuster2023@gmail.com
Phone: +31 6 19192245 (WhatsApp)
Payment: iDEAL – invoice available
Next dates: March 20, April 17, May 15, 2026
Limited to 15 participants per seminar. Reserve your seat today.
BOOK NOW Transform words into worlds with Peter de Kuster.