The Heroine’s Journey of Annuschka Klijnman

What is the best thing that I love about my work? As a Graphic designer/Stylist I like to explore & discover out of the box creativity within the boundaries of the assignment.

What is my idea of perfect happiness? To be in good health for me, my family & my friends.

What is my greatest fear? Not able to see; to lose sight literally…

What is the trait that I most deplore in myself? My emotions are quite intense & has some disadvantages when I think about sad or scary moments & insecureness. But… it also has some advantages (happiness, being in love )

Which living persons in my profession do I most admire? Roland Kahn. A very positive and ambitious man who has accomplished so much in (Fashion) Business.

What is my greatest extravagance? I don’t do extravagance in a material expensive kind of way, but I’m a fanatic collector when it comes to affordable stuff like toys, funny gadgets and silly things that make sounds, move or light up. I managed to collect quite an abundance of things and stuff nobody wanted & were left for the Trash.

On what occasion would I lie? I can’t lie, honestly. I wish I could be less honest in some situations. But it’s something that’s in my system; that I cannot avoid.

What is the thing that I dislike the most in my work? Fashion is extremely fast & not always very sustainable, I personally don’t believe in adhoc/short trends. I think the more “never out of fashion” trends will create more value in your closet.

When and where was I the happiest, in my work? Almost every day, especially when it’s sunny; having coffee in my studio/garden at home and enjoy my freedom as a freelancer.

If I could, what would I change about myself? To be more outgoing, to be more extravert, to dare more!

What is my greatest achievement in work? I am working for a big License distributor who sells Disney textile products and I feel proud to be part of their team.

Where would I most like to live? Nowhere else than here (Purmerend), I live very close to Amsterdam but still enjoy nature, the silence from the woods nearby my house.

What is my most treasured possession? My intuition, I will always follow my heart and until now I always succeeded.

What is my most marked characteristic? I think I will always think and act young & playfull, it’s a mindset that never fades.

What is my most inspirational location, in my city? Walking through the woods; seeing the seasons changing, discover new plants, colours. And: the “goblin-path” (only half a kilometer from here) where there are gnomes & owls made out of carved trees.

What is my favourite place to eat and drink, in my city? My favorite place to eat is in Amsterdam/nieuwmarkt area > Yoyo! for bubble tea & Nyonya for Malaysian Food. Especially the spicy Lady fingers!

What books influenced my life and how? Different Art books: especially Fructose Art, Stencil-Art & Urban Art.

Who are my favorite writers? Stephen King, almost the only books that will keep me interested reading until the last page.

You Only Die Once. What music would I listen on my last day? The Carpenters, the voice of Karen Carpenter is so pure, light and harmonizing.

Who is my hero or heroine in fiction? Battle angel Alita She’s a manga character in a movie from James Cameron / directed by Robert Rodrquez. She shows so much courage, strength, fierceness; true awesomeness with a capital A!

Who are my heroes and heroines in real life? Tim Burton, his way of creativity is always inspiringly different and very recognizable.

Which movie would I recommend to see once in a lifetime? A Star is born with Lady Gaga & Bradley Cooper: an intense and emotional movie; both actors are very convincing.

What role plays Art in my life and work? A huge role! I especially love Street Art for it’s “rawness”; their contribution to make the streets more expressive.

Who is my greatest fan, sponsor, partner in crime? My sister & father who still inspire me on a business level as well as in daily life.

Whom would I like to work with in 2019? My current clients for who I work at this moment.

Which people in my profession would I love to meet in 2019? Although it’s always interesting to meet new people, I can’t think about somebody specific. I will always let faith go their own way, seizing the moments that will follow.

What project, in 2019, am I looking forward to work on? To continue my current assignments for Disney, Marvel & Looney Tunes.

Where can you see me or my work in 2019? Still working at home; it’s the most happiest place I can think of J. Plus in my spare time, working on my “Annusual Lights of Life” > LMC-Art by (my alias) Little Miss Chucky. I upcycle old Toys, plastics and other materials & turn them into Lamps.

What do the words “Passion Never Retires” mean to me? I really think that even when I’m 90 years old I still want to create things. Maybe not on my computer anymore, but I will think of ways to stay creative in another way.

How can you contact me?

Here follows a message of Peter de Kuster, founder of the Heroine’s Journey 


The Heroine’s Journey is a private tour in story rich venues of world cities with Peter de Kuster, to rewrite the story you tell yourself about yourself and your creative work and in the process transform your life and business.

What is your Story?

“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business, our customers ; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.

Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.

Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

What Can I Expect?

Here’s an outline of The Heroine’s Journey.

Journey Outline


  • The Power of your Story
  • Are you even trying to tell a Story?
  • Old Stories  (stories about you, your art, your clients, your money, your self promotion, your happiness, your health)
  • Tell your current Story
  • Is this Really Your Story?


  • The Premise of your Story. The Purpose of your Life and Art
  • The words on your tombstone
  • You ultimate mission, out loud
  • The Seven Great Plots
  • The Twelve Archetypal Heroes
  • The One Great Story
  • Purpose is Never Forgettable
  • Questioning the Premise
  • Lining up
  • Flawed Alignment, Tragic Ending
  • The Three Rules in Storytelling
  • Write Your New Story


  • Turning your story into action
  • Story Ritualizing
  • The Storyteller and the art of story
  • The Power of Your Story
  • Storyboarding your creative process
  • They Created and Lived Happily Ever After.

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lifes and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

Become a great Storyteller

That’s why I set up The Heroine’s Journey in the great cities of the world.  A new way to use the power of your story.  To guide you to life-changing, eye-opening movies, art, literature that truly have the power to enchant, enrich and inspire.

In this journey with Peter de Kuster you’ll explore your relationship with stories so far and your unique story identity will be sketched. You will be guided to movies, art, literature, myths that can put their finger on what you want to rewrite in your story, the feelings that you may often have had but perhaps never understood so clearly before; movies that open new perspectives and re-enchant the world for you.

You will be asked to complete a questionnaire in advance of your session and you’ll be given an instant story advice and movies to see to take away. Your full story advice and movies to see list will follow within a couple of days.

Book your private story coaching tour

You can choose from three options:

  1. The Heroine’s Journey Short and Powerful.   This is a 8 hours – private story coaching,  one day, one – on – one with Peter de Kuster. The price is Euro 2500 excluding VAT including lunch and drinks. You can bring a maximum of three (business) partners to the private tour if you choose to.
  2. The Heroine’s Journey Intensive.  This is a 16 hours – private story coaching,  two days one – on – one with Peter de Kuster. The price is 5000 excluding VAT including lunch and drinks. You can bring a maximum of three (business) partners to the private tour if you choose to.
  3. The Heroine’s Journey Impact.  This is a 24 hours – private story coaching,  three days one – on – one with Peter de Kuster.  The price is 7500 excluding VAT including lunch and drinks. You can bring a maximum of three (business) partners to the private tour if you choose to.

Please note the private tours Short and Powerful can take place in Amsterdam, Antwerp, Berlin, Barcelona, Bruxelles, Florence, London, Malaga, Madrid, Milan, München, Paris, Rome, Rotterdam, Sevilla and Venice at the moment.

The private tours Intensive and the private tours Impact are offered in Amsterdam, Antwerp, Berlin, Barcelona, Bruxelles, Copenhagen, Florence, London, Los Angeles, Malaga, Madrid, Melbourne, Milan, München, New York, Oslo, Paris, Rome, Rotterdam, Sevilla, SydneyVenice and Vienna.

You can book Peter by mailing him at 

Booking Information

  • Once you have purchased a private tour you will be given information to get in touch and arrange a date and time for your private tour.
  • Private tours will take place at any given day of the week.  The private tour will take place in a story rich city.
  • Please note that once your appointment time and date have been confirmed, we have a forty-eight hour cancellation policy. Any cancellations less than 48 hours prior to an appointment, or any no-shows will be charged. Any requests to reschedule less than 48 hours prior to an appointment, cannot be guaranteed and the original appointment will be charged for other than in exceptional circumstances.


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