The Heroine’s Journey of Sara Mitola

What is the best thing that I love about my work? It gives me purpose. It is a way to be present to myself, authentic and heard.

What is my idea of perfect happiness? A place with no judgment.

What is my greatest fear? To waste time and opportunities.

What is the trait that I most deplore in myself? My self-criticism. Sometimes my low self-esteem and low confidence stop me from doing great things. I do recognize it but I hate when I cannot change it.

Which living persons in my profession do i most admire? My teachers. Good teacher are esential. They have great responsibilities in their hands. I almost quit dancing because of the wrong ones. No matter where I am in the world, their teaching will always resonate in my actions, and I will always admire their passion, dedication and sensitivity.

What is my greatest extravagance? Since the first time I left Italy, I have to take a plane and go away for few days, visit different cities, get lost somewhere, at least once every two months.

On what occasion would I lie? Argh… I really cannot lie, you can read it in my face (or my body).

What is the thing that I dislike the most in my work? The fact that is a “work”. And you have to monetize something which came so natural and instinctive from within.

When and where was I the happiest, in my work? When I could recognize small progress in myself, my way of creating or my style.

If I could, what would I change about myself? As a dancer, I constantly look at myself in the mirror and for a long time I wish I could be thinner, with higher legs and a proper turn out. Then I figured out that those things would not make me any happier; I am here to create meaningful things, not beautiful ones.

What is my greatest achievement in work? I made it into the professional world when many people, more talented than I am, quit a long time ago. I feel blessed with what I have in the present moment, with my resilience and ambition.

Where would I most like to live? I lived in a lot of places and Holland has been my favourite so far. But the truth is that the perfect place to live is the one I can share with my loved ones.

What is my most treasured possession? My pets.

What is my most marked characteristic? I think my hair .or my temperament

What is my most inspirational location, in my city? The park of my hometown at night, empty and quiet.

What is my favourite place to eat and drink, in my city? A coffee place, which reminds me a foreign city.

What books influenced my life and how? The little Prince (when I was a kid my mum used to read it before bedtime. Each story in the book is dedicated to an important event or people I met during my life until now). On the Road (gave it to me at my 18th birthday party by my cousin who always inspired me to travel as much as she does).

You Only Die Once. What music would I listen on my last day? Everything composed by my (boy)friend.

Who is my hero or heroine in fiction? Batman ahah

Who are my heroes and heroines in real life? Kind people. People who helps people in needs. People who live the life they envision for themselves.

What role plays art in my life and work? “Art is the best way to heal yourself” It’s my motto.

Who is my greatest fan, sponsor, partner in crime? My mum, my boyfriend, my family and my best friends. I love you for that.

Which people in my profession would i love to meet in 2019/2020?  Way too many.

What project, in 2019/2020, am I looking forward to work on? My duo with Giuseppe Sorressa. We are finally understanding the best way to create and promote our work. We are producing our self from nothing: no support, no money. It’s been a big challenge and risk, but I am so excited to keep creating and travelling with our project.

Where can you see me or my work in 2019/2020? You will know it soon on my pages.

What do the words “Passion Never Retires” mean to me? Passion will grow and die with us.

Which creative heroines should Peter invite to tell their story?

Marta Bessa

Patrizia Ungari

Sara Colomino

Paola Ronchi

Eva Sanchez Martz

How can you contact me? Facebook:
Instangram: ssaramitola and innanduo


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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