The Heroine’s Journey of Edvige C. Cecconi Meloni

What is the best thing that I love about my work? Of my work I love the confluence of life in art. It is the only and true security I have. Fabrizio De André said: “having a world inside that you can’t express with words”.

Disegno Per Peter

What is my idea of happiness? It is fidelity with my point of view and critical sense. Being able to maintain consistency with my idea of life.

What is my greatest fear? Surely time. The speed of the passing of hours, the fear of not realizing all thoughts.

What is the trait that I most deplore in myself? I regret it when I cannot love enough

Which living persons in my profession do i most admire? Among the Italian artists which I most appreciate are Pierpaolo Calzolari and Claudio Parmiggiani and all that has been visual poetry. Then, Nahoko Kojimn, Chiharu Shiota and many other Japanese artists…

What is my greatest extravagance? I am an angel!

foto per Peter

On what occasion would I lie? To be honest I like to lie sometimes, but only because it makes reality much more interesting. Especially for those who listen to it!

What is the thing that I dislike the most in my work? The fiction. Fake contacts, market strategies and empty exhibitions.

When and where was I the happiest, in my work? In Milan I’m trying to define and realize my studio/ exhibition space. But I think physical space is secondary, you can be happy and inspired in the most absurd moments

If I could, what would I change about myself? I’d like to be more tolerant, or maybe just calmer…

What is my greatest achievement in work? It’s not recognition or applause, I think it’s fulfillment

Where would I most like to live? I strongly loved life in Venice, I think of this city as the cradle of my pleasure. Among the destinations I would choose there is definitely Japan

What is my most treasured possession? the memory of the future

What is my most marked characteristic? I am Edvige, what can I add!? The bar and my studio!

What is my favourite place to eat and drink, in my city? A sandwich eaten on the bench as the tram passes

What books influenced my life and how? All the books of Cesare Pavese, especially Il mestiere di vivere. All the works of Cristina Campo, the diaries mainly. But when I read or write, I always think of Borges’ words…

You Only Die Once. What music would I listen on my last day? La canzone della colomba e del fiore…

Who is my hero or heroine in fiction? I always liked Corto Maltese, because it’s beautiful and when she smiles I get excited

Who are my heroes and heroines in real life? Every day I have a new hero. Usually I’m attracted to the unfortunate people and with “ridiculous” lives

Which movie would i recommend to see once in a lifetime? I like very sad movies. Ultimo tango a Parigi and Jane Eyre always move me

What role plays art in my life and work? An essential role. The plan of life and art are identical. That’s why I consider myself a very lucky person.

What do the words ‘You are the storyteller of your own life’ to me? I was impressed by a sentence of Bacon, he said that life does not exist. There are only actions and vicissitudes. Well, the real storyteller is what I want to do.

Who is my greatest fan, sponsor, partner in crime? Can I answer in a few years!?

Which people or companies would I like to work with in 2020? I’d like to design the new cover of Paolo Conte’s CD. I wouldn’t talk about companies, I’d like to create great sets in paper, collaborate with imaginative people

Which people in my profession who can make a real difference in
my creative career would i love to meet in 2020? Daniele Papuli, Li Hongbo, Guy Laramee, Karen Bit Vejle, Nahoko Kojima, Isabelle de Borchgrave, Kara Elizabeth Walker

What project, in 2020, am I looking forward to work on? I’d like to write a book, or two. Start a new series of works, with different scents and smells. But above all make a line of clothes in paper

Where can you see me or my work in 2020? I am creating my own website, for the moment my works are visible on social media. Or you can come to my studio, it is the best choice!

What do the words “Passion Never Retires” mean to me? Persevere, but also make mistakes. I find the mistake very fascinating. Keep the desire towards the world…

Which creative heroines should Peter invite to tell their story?
Maria Pertile, Margherita Pieracci Harwell, Margherita Dalmati, Isabelle de
Borchgrave, Kara Elisabeth Walker

How can you contact me? I can be contacted by email:

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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