What is the best thing that I love about my work?
The best thing I love about my work is the process of bringing a concept to life. It’s a real magic, to bring the initial sketch to the final product you see people wearing, and the ability to empower emerging designers to realize their creative visions. I feel like I’m a mediator and my mission is to bring beautiful things to this world.
What is my idea of happiness?
To do what you love and live where you want, surrounded by inspiring people and endless creativity.

Picture credits: Ksenia Ozyer
What is my greatest fear?
My greatest fear is the possibility of not fulfilling my potential or missing the opportunity. For me it’s better to do something and regret than not to do and regret about the missing opportunity.
What is the trait that I most deplore in myself?
Sometimes, I deplore my perfectionism, as it can lead to undue stress and hinder the natural flow of creativity.
Which living persons in my profession do I most admire?
My crush is Daniel Roseberry (Creative Director of Schiaparelli Maison). Every time it’s a work of art, every time the collection is the most discussed, revolutionary and inventive.
What is my greatest extravagance?
My greatest extravagance is city escape trips. I’m happy to live in the amazing Turkish city Izmir. But what I love the most about this area is that there are a lot of small resorts, unique places and ancient towns around. So I take every chance to spend the weekend in a new place. I charge my batteries, meet new people and explore beautiful locations.

Picture credits: Ksenia Ozyer
On what occasion would I lie?
I would lie only to protect someone’s feelings when the truth would serve no constructive purpose.
What is the thing that I dislike the most in my work?
I dislike the sometimes being limited in designing to stay within a budget. 🤣
When and where was I the happiest, in my work?
I was the happiest during the launch of my first independent collection. It was a street fashion brand URBANTEAM for basketball players. It’s breathtaking to see your concepts come to life and you see sport channel presenters and international basketball players wearing them.
If I could, what would I change about myself?
If I could, I would learn to embrace the imperfections that come with creativity, understanding they often lead to unique beauty.
What is my greatest achievement in work?
My greatest achievement is mentoring young designers and watching them succeed with collections we’ve developed together, working with international fashion brands.

Picture credits: Ksenia Ozyer
Where would I most like to live?
Actually, I had a dream to live in different countries every 3-4 years.
Italy, Spain, USA, the places where diversity fuels endless inspiration and the fashion scene is vibrant.
But now I want to have a big house with a garden by the sea in Çeşme, where my friends from all over the world can come with their families for vacations.
What is my most treasured possession?
As I’m traveling and moving a lot, my most treasured possession is my IPad, a digital visual diary of my creative journey and ideas. I would also name a sewing machine as a treasured possession. I used it when I was 14 starting to craft my first collections of dresses.
What is my most marked characteristic?
My most marked characteristic is my unwavering determination to bring original and meaningful designs to the forefront of fashion.
What is my most inspirational location, in my city?
I would pick Alaçatı ati town, it is 40min driving from my city (Izmir).
Alacati transmits carefree spirit of Aegean Coast, love for culture and travel, sun-drenched allure of coastal living, sense of wanderlust and adventure, picturesque location with narrow streets, cafes, bars, boutiques and bohemian society of Alaçatı. It is endlessly inspiring and beautiful.

Picture credits: Ksenia Ozyer
What is my favorite place to eat and drink, in my city?
My favorite place is a Rasa.Co in Alsancak district, a well-known café, where the DJ is playing presets, and you are sipping Prosecco and tasting Philadelphia rolls.
What books influenced my life and how?
“Reality Transurfing” by Vadim Zeland. The book is about the idea that the world always reflects our perception of it. And every day people choose variants of current reality. And to have a life that you want is in your hands, it’s in your everyday thoughts. This book helped me a lot to grow up and take responsibility for my life.
You Only Die Once. What music would I listen to on my last day?
Ahah, I’d listen to Lana Del Ray. Cinematic Soundscapes of her songs evoke a sense of nostalgia and longing, draw images of vintage Hollywood glamour, Americana, and retro aesthetics. Very inspiring!
Who is my hero or heroine in fiction?
My fictional heroine is Holly Golightly from “Breakfast at Tiffany’s,” for her style, spirit, sense of humor and independence.
Who are my heroes and heroines in real life?
My real-life heroine is my Mom, Valentina. She is the strongest and the most energetic woman I have ever known. She is always supporting my ideas, inspiring and enjoying her life.
Which movie would I recommend to see once in a lifetime?
I would recommend watching “House of Gucci” – a family drama with the world of high fashion, and “How to Make It In America” – two young entrepreneurs try to succeed in New York’s competitive fashion scene.
What role play stories in my life and work?
Stories are the essence of any collection, they weave the narrative of each piece and provide a backdrop that connects on an emotional level with those who encounter my work.
What do the words ‘You are the storyteller of your own life’ mean to me?
To me, these words mean that I have the power to craft my own destiny, to choose which paths to take in my career, and to imbue every design with a chapter of my personal and professional journey.
Who is my greatest fan, sponsor, partner in crime?
My greatest fan and partner in crime is none other than myself. One’s success often starts with self-encouragement and self-assurance. Really, I am a person who has been with me since the beginning, always believing in my vision and pushing me to new creative heights.

Picture credits: Ksenia Ozyer
Which people or companies would I like to work with?
I would love to work with giants like Gucci and Prada.
What project am I looking forward to working on?
I am looking forward to working on fashion collaboration unions.
I adore H&M, known for its fast-fashion clothing and collaborations with well-known brands, designers, and celebrities (Simone Rocha, Moschino, Balmain). These collaborations often bring high-end fashion to a wider audience at more affordable prices and create a great deal of excitement and anticipation among consumers.
So, I’m looking for projects that are from mass market sectors but collaborating with high-end fashion designers.
Where can you see me or my work?
You can see my works on my online portfolio which showcases my latest collaborations.
But there is one thing about being a mediator working with startups and brands, mostly, you have to stay behind. I mean NDAs, according to them you cannot post particular designs that were made by you. I just can give you some clues:
Jewelry sketches for ZORRATO (Canada), BV WALAKY (Netherlands)
Street fashion brands: MEJESTI (USA), BLUJUJ (UK), AQUA&ROCK (UK), Voltage (Australia).
Handbags collections: Veera Lee (USA), TRUVAI (Canada), SAINT PERRY (USA), J.CORDE (USA).
What do the words “Passion Never Retires” mean to me?
To me, “Passion Never Retires” signifies that true passion which for me is fashion, traveling, adventures is my lifelong affairs; it’s an enduring flame that fuels my creativity and drives me to continue evolving in my career, regardless of age or circumstance.
My Book Promotion: “From Sketch to Runway”: A must-have resource for anyone looking to launch successful collections.
📌 Find Me:
Instagram: @designeed_studio
Website: Designeed.studio
Upwork: https://www.upwork.com/freelancers/~01ac91790c62c2452e