The Heroine’s Journey of Laurence Genevet

Photo credits: Olivier REMUALDO

What’s the best thing about my job?
Constantly discovering new worlds

What is my idea of happiness?
I’ve decided to be happy, it’s good for your health (Voltaire)

What is my greatest fear?
It’s pointless, I avoid being afraid.

What character trait do I deplore most in myself?
my impatience

Who are the living people in my profession whom I most admire?
Maurice Levy, CEO of Publicis, for his international vision and talent for anticipation

What is my greatest extravagance?
Hush! It’s a secret!

When would I lie?
To avoid hurting someone’s feelings!

What’s the thing I hate most about my job?
Nothing. When I hate it, I just do it and forget about it.

Where and when have I been happiest in my work?
Here and now!

If I could, what would I change about myself?
A little less impatience…

What is my greatest success at work?
It’s yet to come…

Where would I like to live?
Between Nice (where I live) and the Vaucluse (where my family was born), in Provence. For the Mediterranean, the song of the cicadas, the scent of figs and lavender.

What is my most precious possession?
My health!

What’s my most distinctive characteristic?
Energy!

Where in my city do I find the most inspiration?
The old town of Nice, but right at the top of the maze of little-known streets, where there are hardly ever any tourists…

Where is my favourite place to eat and drink in my city?
It varies a lot, but I’d say Chez Cane for the authenticity of Nice cuisine, and Chez Davia for its mastery of taste.

What books have influenced my life and how?
“A Man” by Oriana Fallaci. It recounts the life of her companion, Aléxandros Panagoúlis, from the failed assassination attempt on 13 August 1968 on the leader of the colonels’ dictatorship, Geórgios Papadópoulos, to his death and the demonstrations that followed in May 1976.
I told myself when I was very young that I would only marry such a brave man… I never got married!

You only die once. What music would I listen to on the last day of my life?
Iggy Pop: The Passenger, or the Rolling Stones : Sympathy for the devil.

Who is my hero or heroine in fiction?
I don’t have one… Heroes are the invisible ones of every day, in real life.

Who are my heroes and heroines in real life?
See previous question!

Which film would you recommend seeing once in your life?
All of Peter Greenaway’s films.

What role do stories play in my life and work?
A big part: my job is to tell stories!

What do the words “You are the storyteller of your own life” mean to me?
They’re wrong! You are the actor in your own life.

Who is my greatest fan, my greatest sponsor, my greatest accomplice?
Hercule Poirot! For his humour and logic! It’s a very good friend of mine !

Which people or companies would I like to work with? (

Maurice Levy at Publicis

What project am I looking forward to working on?
The next one!

Where can you see me or my work?
If you want to have some fun, read “Souviens-toi et pleure”, a cosy thriller I wrote… That’s the best place to meet me! Otherwise, google me and you’ll learn a lot! You can also try :
https://www.creativebusinessdev.fr/

What do the words “Passion never retires” mean to me?
That you remain passionate right to the end.

Which creative heroines should Peter invite to tell their story?

Elizabeth Badinter
Madona

Yayoi Kusama

How can you contact me?
write to me! my contact details are on LinkedIN .

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