The Heroine’s Journey in Paris:  What is Your Brand Story?

Your story―how its meaning resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how storytelling works, how to manage it, and how to use storytelling strategically.

Presented by best-selling author Peter de Kuster this groundbreaking one day seminar provides the illusive and compelling answer.  Peter shows that the most successful stories in the world are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

The seminar provides storytelling tools and strategies to:
• Implement a proven storytelling system for identifying the most appropriate and leverageable archetypes for any professional and company
• Harness the power of the archetype stories to sustain competitive advantage

What Can I Expect?

Here’s an outline of the itinerary.

Journey Outline

PART I PRIMAL STORIES: A SYSTEM FOR THE MANAGEMENT OF MEANING

• The First System – Ever – for the Management of Meaning
• Your Story as an Asset
• Archetypes: The Heartbeat of Enduring Stories
• Postmodern Storytelling

PART II THE YEARNING FOR PARADISE: DREAMER,  TRAVELER, SAGE

• The Dreamer
• The Traveler
• The Sage

PART III LEAVING A THUMBPRINT ON THE WORLD: HEROINE, REBEL, MAGICIAN

• The Heroine
• The Rebel
• The Magician

PART IV NO WOMAN IS AN ISLAND: REGULAR GAL, LOVER, JESTER

• The Regular Gal
• The Lover
• The Jester

PART IV FINDING YOUR HEROINE’S JOURNEY: POSITIONING AN ARCHETYPAL STORY

• Uncovering the Archetypal Meaning of Your Story
• Telling Your Story
• An Example

PART V DEEPER WATERS

• What is Your Story? Capturing Story Essence
• Leaving a Legacy: The Ethics of Archetypal Marketing

Practical

• Date: 15 january 2026
• Time:  10.00 – 17.30
• Form: Five Day Journey in Paris with Peter de Kuster
• Price:  Euro 2.950 excluding VAT per person. When you come with more people there are special prices

Book your journey by sending Peter an email to peterdekuster@peterdekuster

The format of this conversation is highly interactive and involves a combination of teaching, and reflection. Peter de Kuster aims to create a confidential space where you are welcome to contribute freely and comfortably.

If you have any questions about the format of the journey please get in touch at peterdekuster@hotmail.nl

Your Travel Guide

Story teller Peter de Kuster is the founder of The Heroine’s Journey en The Hero’s Journey and an accomplished speaker worldwide. His books and stories about the Hero’s Journey – making money doing what you love – have reached millions of creative professionals worldwide in the last decennium.