The Heroine’s Journey in Malaga – The Power of Your Story
3-Day Intensive with Peter de Kuster
€2,195 excluding VAT (travel & accommodation at own expense)
Max 12 participants | Gran Hotel Miramar, Málaga
In this Creative Leadership Journey in Malaga you will examine with Peter de Kuster, founder of The Heroine’s Journey, the way we tell stories about ourselves to ourselves — and, most important, the way we can change those stories to transform our business and personal lives.
“Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business, our customers; about what we want and what we’re capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we’re telling stories, or what they are, or that we can change them — and, in turn, transform our very destinies.
Telling ourselves stories provides structure and direction as we navigate life’s challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Peter, are dysfunctional, in need of serious editing. First, he asks you to answer the question, “In which areas of my life is it clear that I cannot achieve my goals with the story I’ve got?” He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life.
Our capacity to tell stories is one of our profoundest gifts. Peter’s approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.
Join us for a truly transformational vacation for the mind.
TIMETABLE
Gran Hotel Miramar, Paseo Reding 22, 29016 Málaga
Day 1: OLD STORIES (09:30-18:00)
09:40 Tea & Coffee on arrival
10:00 Your Story is Your Life
11:30 Your Life is Your Story
13:00 Lunch Break
14:00 What is your Story?
16:00 Your Heroine’s Journey
17:30 Is This Really Your Story?
18:00 Drinks – The Private Voice
Day 2: YOUR NEW STORY (09:30-18:00)
10:00 A Quest is Never Forgettable
11:30 They Lived Happily Ever After?
13:00 Lunch Break
14:00 The Three Rules of Storytelling
15:30 The Four Story Scenarios
16:30 They Lived Happily Ever After!
17:30 Do You Have the Resources To Live Your Best Life?
18:00 Indoctrinate Yourself – The Story Effect
Day 3: TURNING STORY INTO ACTION (09:30-16:00)
10:00 Your New Story
11:00 The Premise of your Story. The Purpose of your Life and Art
12:00 The words on your tombstone – Your ultimate mission, out loud
13:00 Lunch Break
14:00 Questioning the Premise – Lining up – Flawed Alignment, Tragic Ending
15:00 Turning your story into action – Story Ritualizing
15:30 The Storyteller and the art of story – The Power of Your Story
16:00 Storyboarding your creative process – They Created and Lived Happily Ever After
What Can I Expect?
Read on for a detailed breakdown of The Heroine’s Journey in Malaga – The Power of Your Story itinerary.
OLD STORIES
Your Story is Your Life | Your Life is Your Story | What is your Story? | Your Heroine’s Journey | Is This Really Your Story? | The Private Voice
YOUR NEW STORY
A Quest is Never Forgettable | They Lived Happily Ever After? | The Three Rules of Storytelling | The Four Story Scenarios | They Lived Happily Ever After! | Do You Have the Resources To Live Your Best Life? | Indoctrinate Yourself | The Story Effect | Your New Story | The Premise of your Story. The Purpose of your Life and Art | The words on your tombstone | Your ultimate mission, out loud | Questioning the Premise | Lining up | Flawed Alignment, Tragic Ending
TURNING STORY INTO ACTION
Turning your story into action | Story Ritualizing | The Storyteller and the art of story | The Power of Your Story | Storyboarding your creative process | They Created and Lived Happily Ever After
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project, a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.
Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing, MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
Introduction
What do I mean with ‘story’? I don’t intend to offer tips on how to fine-tune the mechanics of telling stories to enhance the desired effect on listeners. I wish to examine the most compelling story about storytelling – namely, how we tell stories about ourselves to ourselves. Indeed, the idea of ‘one’s own story’ is so powerful, so native, that I hardly consider it a metaphor, as if it is some new lens through which to look at life. Your story is your life. Your life is your story.
When stories we see touch us, they do so because they fundamentally remind us of what is most true or possible in life – even when it is an escapist romantic story or fairy tale or myth. If you are human, then you tell yourself stories – positive ones and negative, consciously and, far more than not, subconsciously. Stories that span a single episode, or a year, or a semester, or a weekend, or a relationship, or a season, or an entire tenure on this planet.
Telling ourselves stories helps us navigate our way through life because they provide structure and direction. We are actually wired to tell stories. The human brain has evolved into a narrative-creating machine that takes whatever it encounters, no matter how apparently random, and imposes on it ‘chronology and cause-and-effect logic’. We automatically and often unconsciously look for an explanation of why things happen to us and ‘stuff just happens’ is no explanation.
Stories impose meaning on the chaos; they organize and give context to our sensory experiences, which otherwise might seem like no more than a fairly colorless sequence of facts. Facts are meaningless until you create a story around them.
By ‘story’ I mean those tales we create and tell ourselves and others, and which form the only reality we will ever know in this life. Our stories may or may not conform to the real world. They may or may not inspire us to take hope-filled action to better our lives. They may or may not take us where we ultimately want to go. But since our destiny follows our stories, it is imperative that we do everything in our power to get our stories right. For most of us, that means some serious editing.
Practical Information
Dates: November 13-15, 2026 (Friday-Sunday)
Price: €2,195 excluding VAT (travel & accommodation at own expense)
Location: Gran Hotel Miramar, Paseo Reding 22, 29016 Málaga
Group size: Maximum 12 participants
Language: English
Payment: 50% deposit on booking, balance 30 days prior
Secure Your Place
Only 12 places available. Reserve by sending me a mail to peterdekuster2023@gmail.com
Transform your story. Transform your destiny. Malaga awaits.