26 January The Heroine’s Journey in Rome: The Power of Your Story

The Heroine’s Journey in Rome: The Power of Your Story “Your story is your life,” says Peter. As human beings, we continually tell ourselves stories — of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about ourselves, our creative business,…

09 Feb The Heroine’s Journey in Paris: What is Your Brand Story?

The Heroine’s Journey in Paris:  What is Your Brand Story? Your story―how its meaning resonates in the public heart and mind―is your most valuable competitive advantage. Yet, few professionals really know how storytelling works, how to manage it, and how to use storytelling strategically. Presented by best-selling author Peter de Kuster this groundbreaking one day…

Online Heroine’s Journey: Hello Storytelling!

The Heroine’s Journey: Hello Storytelling! Learn the foundational skills and mindsets of business storytelling Develop a common language and understanding of business storytelling across your organization. This flexible, online experience introduces non-storytellers to the concepts of the storytelling process and offers business storytellers (in design, innovation, creativity, advertising, marketing, communication, PR) a tried-and-tested approach to…

Online Heroine’s Journey: Stories for Change

Stories for Change Create change with quest stories who cause movements, not mandatesNo matter what industry you’re in, no matter where you sit in an organization, change can come from you. Learn how to create a movement to catalyze change in your organization or network by mobilizing people around a shared quest story. Follow the…

Online Journey: Storytelling to Lead for Creativity

Learn of The Heroine’ s Journey Peter de Kuster’s personal leadership storytelling philosophy and methods. You’ll learn how to lead with vision, through stories, through culture, and alongside your team. Gain storytelling techniques to guide others through uncertainty using the process of experimentation and shift the culture by tapping into beliefs and behaviors that support…

Stories for Innovation

Stories for Innovation is at the heart of what Peter de Kuster is known for—human-centered storytelling. This seminar, an in-depth focus on the first phase of business storytelling, will ground you in the needs of the people you’re creating for. In this course, you’ll develop empathy for your customers and surface insights for creating products and…

Stories for Creative Collaboration

Effective collaboration is about more than harmonious agreement or efficiency. Today’s complex challenges require teams to navigate ambiguity, unearth bold ideas, and embrace a new way of working—one that harnesses the power of diverse perspectives and creative thinking to push past the obvious, safe solutions to the truly innovative ones. Gain the skills and techniques…

23 February The Heroine’s Journey: The Heroine’s Confidence

Creativity and innovation are like muscles – the more we use them, the stronger they get. As kids we were all creative, but over time, so many of us were discouraged in our creative endeavours and eventually focused our energies on more traditional pursuits. In the Heroine’s Journey project I will remind you that creativity…

02 March The Heroine’s Journey in London: Your Client’s Story

The Heroine’s Journey in London:  Your Client’s Story Dealing with money is not like dealing with any other product or service in the world – and it is high time to stop treating money like it is. Money is a deeply personal and deeply emotional issue. We are just now beginning to understand the deep…

Online Journey: Storytelling for Strategy

Strategy is often portrayed as a thinking exercise—a set of decisions and plans made by a small group. But strategy is brought to life by the people in every part of an organization every day in the power of their storytelling . Engaging the people critical to both creating and activating your strategy is an element…

Online Journey: Stories To Lead Complex Projects

When it comes to complex projects, unexpected challenges and changing timelines are expected. Great leaders embrace this complexity—they don’t try to control it. They understand that people—the team and stakeholders—are key to successful project outcomes. In this course, you’ll learn how to balance logic and intuition to guide others with the powers of your storytelling…

09 March The Heroine’s Journey in Paris: A Therapeutic Story

Writing a new story. A journey through Paris following the work of famous Paris artists like Henry Cartier Bresson A story about getting unwell. About losing direction and hope, about imagining that we have let ourselves and everyone down But it is also a story about getting better. About regaining the thread, rediscovering meaning And…

The Heroine’s Journey of Iryna Dihtiarova-Deslypper

What is the best thing that I love about my work? Writing is liberating. I feel free to create any kind of world inhabited by divergent characters and ruled by laws other than those of physics, logic, or entropy. These worlds do not exist – until or unless I bring them into existence through writing. …

04 May The Heroine’s Journey in London: What Story Are You Living?

Carl Jung, Joseph Campbell and others have made archetypes – the stories, myths, themes and symbols that unconsciously influence our lives – a familiar concept. This Heroine’s Journey goes a step further providing a measurement tool to uncover and harness the transformational power of archetypes. Using the Heroine’s Journey ‘What Story Are You Living? questionnaire…