The Heroine’s Journey of Giulia Crivellaro

What is the best thing that I love about my work?

I love the fact that my work asks me to observe and truly listen, and synthetize what I see or hear. In this way, I developed the skill to empathize with the client, and understand all his needs. 

What is my idea of perfect happiness?

I feel I am truly happy when I am understood, and when I feel I can confide in the people around me. Developing connection is the only possible way to create a great team, and reach for the best results – at work, as in everyday life.

What is my greatest fear?

My greatest fear is to be alone. I’m not scared by solitude itself, I am scared that, sometimes, the kind of connection I try to create with the others is too deep, and this usually brings me a lot of disappointment. 

What is the trait that I most deplore in myself?

Some times I feel I am not assertive enough. I think I need to be a little bit more confident about myself.

Which living persons in my profession do i most admire?

There are so many persons in my profession I admire, but I think I should mention Stefan Sagmeister.  He always tests the boundary between art and design, and successfully mixes almost all fields of visual design, psychology, cognitive knowledge for every single work he conceives.

On what occasion would I lie?

My job as a freelancer in Italy often forces me to be always available, even during nights, weekends, festivities. I need time to free my mind, and take inspiration, so sometimes I need to lie about being at work even when I’m at the park on sundays or relaxing and reading a good book. 

What is the thing that I dislike the most in my work?

A friend of mine always joked about the fact that the client is that “entity that knows exactly what it wants, but in the same time doesn’t know anything about what it wants”. Going through contradictions like that delays even the most scheduled project, and the frustration that derives , can lead to unsatisfying results 

When and where was I the happiest, in my work?

I remember I felt very happy in mBanga studio for many of the projects where I was involved , expecially when I worked on the animations for a short music video dedicated to a “Zecchino d’Oro” song, “Cerco un Circo” ( )

Lately I felt even happier, working in a big team in “Nemo Academy” the art and animation school I attended from 2016 to this year, 2019. I had the opportunity to be the storyboard coordinator for the production of  an animated short, supervised by great personalities in the animation industry.

If I could, what would I change about myself?

I’d like to be more confident of my skills, and ideas. I’d like to  be more assertive when I speak for myself.

What is my greatest achievement in work?

When people around me truly enjoy what they see, through my choice of colors and shapes. I like when people looking at my work can feel they are part of something bigger, and have the sensation of being understood, that they’re not alone.

Where would I most like to live?

In a tiny village, sorrounded by hills, or maybe near the sea, with a great view and fast internet connection. City life can be very stressful, and taking life a little bit easier is more inspirational than anything else.

What is my most treasured possession?

My books, my big comics collection. There’s nothing I would sell in my library, for anything in the world. 

What is my most marked characteristic?

I like to observe people, I associate a character to something physical or a way to move. Some sterotypical behaviors are my inspiration to convey my story, my animation and my characters. 

I find it interesting that sometimes those aspects that are so evident to me are nevertheless  hidden to the person in front of me, and so there is a dissociation between what I receive and what that person wants to deliver. I have learned to wait and see, maybe sometimes I wait for too long.

What is my most inspirational location, in my city?

I love to observe people, and nature. My most inspirational locations are parks on sundays, the bigger the park, the better I feel.

What is my favourite place to eat and drink, in my city?

Any pub near my place is a good pub. I like to have many choices, and I go in the same place only for a limited amount of time.

What books influenced my life and how?

This World and the Other, by José Saramago. It’s a short story collection. Reading it, for the first time many years ago, helped me to balance my feelings, and gave me new points of view. I usually re-read some stories, to feel a little bit better.

Who are my favorite writers?

Neil Gaiman, José Saramago, Jonathan Coe, are my top three.
Then there’s Italo Calvino, Milan Kundera, and China Miéville.

You Only Die Once. What music would I listen on my last day?

This one is difficult, I like too many music genres. I guess I would listen to something without any kind of lyrics as  classical music.

Who is my hero or heroine in fiction?

I can’t actually think of anyone in particular off the top of my head, so Ii’ll be a little bit banal: maybe Sansa Stark from the Game of Thrones saga.

Who are my heroes and heroines in real life?

My grandmother was my role model and heroine, and no one in the world will ever change that. She was a musician, a great woman and a calm and firm harbour for me everytime I needed one.

Which movie would i recommend to see once in a lifetime?

“I’m not there”, by Todd Haynes

What role plays art in my life and work?

It’s the main subject of my thoughtsI all the time. I like to take notes on everything I see or listen,  in order to translate something I lived into art. I love to share my stories, in many different media.

Who is my greatest fan, sponsor, partner in crime?

I feel I’m very lucky, my closest friends are my greatest fans.
I can also say my brother and my mother are my partners in crime too!

Whom would I like to work with in 2019/2020?

I’d like to work with a theatre/gig art director, and see my animation interact with the actors on a stage, with the public.

Which people in my profession would i love to meet in 2019/2020?

I would like to meet Don Bluth, the director of most of my favorite movies when I was a child, and co-founder of  Sullivan Bluth Studios, a true dreamer and innovator. It’s too bad that I cannot meet one of the Old Nine, Milt Kahl, who was a real virtuoso in animation.

What project, in 2019/2020, am I looking forward to work on?

I have many projects coming up for the future, anyone of them would be great to participate in. I’d prefer the ones bringing me off my comfort zone, to learn new kinds of approaches in my professional field.

Where can you see me or my work in 2019/2020?

I imagine myself traveling the world, connecting with people, creating synergies with every team i work with.

What do the words “Passion Never Retires” mean to me?

Passion is the only one thing that drives me. Once I discovered mine, I’ve built my life following it, and even when difficulties come up, it’s impossible to stop working on it. I like to call it my personal “duende”. It’s a physical/emotional response I can’t avoid.

Which creative heroines should Peter invite to tell their story?

Ilaria Chiariello:

Marta Mastrogiovanni:

Federica Lazzari:

Alessia Lenoci:
Valentina Tortorici:

Irene Galletti:
Rossana Mazza:
Sofia Cetoloni:
Giulys Lo Russo:

How can you contact me?

My portfolio:

My instagram account:

You can send me an email at

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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