The Heroine’s Journey of Adidi Ousaadi

What is the best thing that I love about my work? Freedom of expression in all its forms
What is my idea of happiness? To feel free, to feel love around, peace and ease, to be able to give even with a smile and to have this force in oneself which leads you everywhere
What is my greatest fear?
Not to measure up, to waste my time, not to take advantage of what is presented to me
What is the trait that I most deplore in myself? Being lazy, having my head full of ideas and not taking advantage of them
Which living persons in my profession do i most admire? Anyone who goes ahead despite all the pain
What is my greatest extravagance? Traveling all over the world, tasting perfumes, collecting objects of all shapes, dressing in color, wearing unusual shoes
On what occasion would I lie? i Don’t know , to protect a friend , not to hurt.
What is the thing that I dislike the most in my work? when a buyer starts to devalue my work just to negotiate its price
When and where was I the happiest, in my work?
in my studio, at the moments where I share a small part of my art with my students, when I manage to convince, when i am under pressure but the result is gigantic, in fact it’s everywhere, but in colors
If i could,what would i change about myself? My naivety ! maybe ! , if not , nothing because I am as I am and the journey which transported me in this beautiful adventure which is art, it’s what makes its beauty
What is my greatest achievement in work? Exhibit in the open air, I had the chance to place my paintings in public places and this is my pride
Where would i most like to live? Anywhere , a beautiful sun , friendship , with beloved one , we all belong to the earth and it belongs to us
What is my most treasured possession? My soul, my gift, my kindness, my love thise are treasures
What is my most marked characteristic? Nothing’s impossible , the world is so small
What is my most inspirational location,in my city? People ūüėÄ , the sea , the old city , the history
What is my favorite place to eat and drink,in my city? Fish and a good mokhito, meeting with friends for a meal is the best of meals
What books influenced my life and how? The Adventures of Tom Sawyer ” of Mark Twain , i was 9,¬† when i read this book for the first time , it treats about adventures of childhood and unequaled courage.
You die once. What music would i listen on my last day? Supertramp ” Take The Long Way Home “
Who are my heroes and heroines in real life? My mother, because despite all her troubles continued to push us upwards, for all her sacrifices, and for her fight until the end, which I hope is in an unequaled paradise.
Which movie would i recommend to see once in a lifetime?Dead Poets Society РRobin Williams
What role plays art in my life and work? Everything , it represent me , everywhere , anytime , i can’t imagine my life without it
What do the words‚ÄĚyou are the storyteller of your own life‚ÄĚto me? My actions speak for me
Who is my greatest fan,sponsor,partner in crime?
Nihel , my soul mate, because I see in her the sweet side of my person, we are not linked anymore but I know that I rest by his side.

Which people and companies would i like to work with in 2020‚Ķ‚Ķ‚Ķ? London Art Gallerys , The Annual Art Exhibition in Berlin , i Don’t know yet for peoples , Nobody in mind but may be a great Photographer in Algeria.
What project, in 2020,am i looking forward to work on? My return, an exhibition and an opening to other horizons, to make known the perfume of my country with its joys and its sorrows and its hopes.
Where can you see me or my work in 2020? hope all over the country , always in Public places , and in one other country , Don’t know yet , and in my website Adidi Ousaadi art Design Deco , still in work.
What do the words‚ÄĚpassion never retires‚ÄĚ mean to me? unusual excitement
Which creative heroes should Peter invite to tell their stories‚Ķ.? Hana brellah ‘ Ana Bel ‘ , a very talented singer , she lives now in Germany¬†
How can you contact me? Instagram , Linked In , Face book ( Adidi Ousaadi / Adidi Art Abstrait ) YouTube / E mail : /
and very soon on web site : Adidi Ousaadi Art Design Deco 

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey¬†


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,¬† a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,¬† MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.


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