The Heroine’s Journey of Francesca Proia

What is the best thing that I love about my work?

That I do not know where it is going to take me.

Che non so dove mi porterà.

What is my idea of perfect happiness?

My idea of perfect happiness has to do with having the freedom of taking care of my time.

La mia idea di felicità perfetta ha a che fare con la libertà di prendermi cura del tempo.


What is my greatest fear?

To lose the desire to live.

Perdere la voglia di vivere.

What is the trait that I most deplore in myself?

I’m moody. I’m not so sociable.

Sono lunatica. A volte, poco socievole.

Which living persons in my profession do I most admire?

Tino Sehgal, for its way to work with bodies, rhythm, voice, and breathing. Also, Luce Irigaray, for her writings.

Tino Sehgal, per il suo modo di lavorare sul corpo, sul ritmo, voce e respiro. Luce Irigaray, i suoi libri.

What is my greatest extravagance?

I live symbiotically with my house. That’s why (maybe) I get nervous as a trapped prey any time my bell house rings.

Vivo in simbiosi con la mia casa. Per questo, forse, mi agito quando suona il campanello.

On what occasion would I lie?

When the truth is useless and painful.

Quando la verità è inutile e dolorosa.

What is the thing that I dislike the most in my work?

That you have to be persistent.

Che devi essere persistente.

When and where was I the happiest, in my work?

Now, here (seriously).

Ora, qui.


If I could, what would I change about myself?

My hair are too thin. Also, my stamina in getting involved in conversations: it’s a field in which I start well but I get tired almost immediately.

I miei capelli sono sottili. La conversazione mi stanca presto: è un campo in cui ho scatto ma poca resistenza.

What is my greatest achievement in work?

To have a place where I can teach, work and study; a place where to start again everyday.

Avere un posto in cui insegnare, lavorare e studiare, e in cui ricominciare ogni giorno.

Where would I most like to live?

California, Venice, Tokyo, Iceland, New York, Mexico, Paris, in a cavern, by a canyon, and also here in my townYou can see, I suffer from hormonal fickleness.

California, Venezia, Tokyo, Iceland, New York, etc.etc… sono ormonalmente volubile.

What is my most treasured possession?

I would like to answer: my children and my partner; of course, they are not my possession. Nevertheless, I treasure them, for sure.

Vorrei rispondere: i miei figli e il mio compagno; ovviamente non sono cose che possiedo. Comunque li adoro.

What is my most marked characteristic?

I’m someone determined. I get depressed for a while and then I come back to be determined. Like in those horror films in which the bad one never dies.

Sono molto determinata. Mi deprimo per un po’ e poi torno determinata, come in quei film horror in cui il cattivo non muore mai.

What is my most inspirational location, in my city?

My house in the summer, when the branches of the trees and other plants enter from the open windows. It is like a mini personal forest.

Casa mia in estate, quando I rami degli alberi e dei rampicanti entrano dalle finestre aperte. E’ come una mini foresta personale.

What is my favorite place to eat and drink, in my city?

In front of the sea, a picnic in the evening.

In spiaggia, un picnic la sera tardi.

What books influenced my life and how?

Infinite jest. This book has become a place to which somehow I long to come back.

Infinite jest. Non so perché. Questo libro è diventato un posto in cui a volte desidero tornare.

Who are my favorite writers?

David Foster Wallace, Chuck Palahniuk, Michel Houellebecq, Gary Snyder, Stephen King, André Breton

You Only Die Once. What music would I listen on my last day?

Someone singing the instruction to die safely.

Qualcuno che mi canti le istruzioni per morire in sicurezza.

Who is my hero or heroine in fiction?

Lady Chatterley; L’idiota by Dostoevskij

Who are my heroes and heroines in real life?

People who dedicate their life to help others. People who don’t put limits on theirselves.

Chi dedica la sua vita ad aiutare gli altri. E poi, le persone che non si danno limiti a priori.

Which movie would I recommend to see once in a lifetime?

A woman under the influence, by John Cassavetes. Ah! And Solaris by Andrei Tarkovsky.

What role plays art in my life and work?

Art is everything.

L’arte è tutto.

Who is my greatest fan, sponsor, partner in crime?

My partner, Danilo.

Whom would I like to work with in 2018?

With anyone who desire to come and work with me.

Con tutti coloro che desiderano lavorare con me.

Which people in my profession would I love to meet in 2018?

The genius of the lamp.

What project, in 2018, am I looking forward to work on?

I have super super secret projects.

Where can you see me or my work in 2018?

You can see me here, in Ravenna, as I give lessons almost everyday.

You can check my news on my website:

You can study yoga online with me at

You can also read one of my books:

Puoi incontrarmi a Ravenna, dove insegno yoga.

Puoi controllare sul mio sito tumblr le novità:

Puoi studiare yoga online con me su

Puoi leggere uno dei miei libri:

What do the words “Passion Never Retires” mean to me?

I hope to be able to go on and on, living and working.

Andare avanti, lavorare e vivere.

Which creative heroines should Peter invite to tell their story?

Silvia Costa, Dacia Manto, Giorgia Severi, Antonella Piroli, Jennifer Vargas, Fiorenza Menni, Chiara Lagani, Cristina Rizzojust to name a few

How can you contact me?

Write me an email: Alternatively, via facebook.

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s