The Heroine’s Journey of Andrea DiFiore

Andrea DiFiore,
Artist and designer of nature inspired silk scarves.

What is the best thing that I love about my work?
That I am able to take my ideas and execute them into images. I
love the thinking process of composing elements and colors and
arranging them to form a completed artwork/design.

What is my idea of happiness?
Being submerged in warm, tropical waters. Maybe it’s because I
am a Pieces or I may be part mermaid? 😉
The rhythms of the waves and the aquamarine color of the water,
total bliss.
What is my greatest fear?
Losing my gifted, unique, imaginative mind.
What is the trait that I most deplore in myself?
I take people at their word, I trust too much.
Which living persons in my profession do I most admire?
Miuccia Prada, Vivienne Westwood, Carolina Herrera, Simone
Leigh, Teresita Fernandez, Jenny Holzer
What is my greatest extravagance?
Monetarily? My Manhattan apartment that I bought myself as a
single mother. I also bought an aquamarine ring, my birthstone.
On what occasion would I lie?
I never feel the urge to lie, and sometime I am too outspoken, but
if I had to it would be to spare someone’s hurt feelings.
What is the thing that I dislike the most in my work?
When I am critical of my work and start to second guess it instead
of relying on my intuition.
When and where was I the happiest, in my work?
Right here, right now. I don’t need to languish in the past and
don’t know what the future will be, so I am content at this
moment creating my work.
If I could, what would I change about myself?
Occasionally self doubt rears its ugly head. I am very sensitive, I
think most artists are. The amygdala part of my brain runs high at
times, but it’s much more in control now that I work solely for
What is my greatest achievement in work?
I suppose my greatest achievements in my work would be that
women love my designs. They can wear my artwork and it makes
them look and feel beautiful.
I also have permanent artworks displayed at the United Nations
(FCU) building. And, as part of the beautification project in my
neighborhood, I was commissioned to paint two art benches.
They are permanently installed in Straus Square, in New York

Where would I most like to live?
I live in NYC! I love my home town. When I am in my twilight
years I’d like to live somewhere tropical, surrounded by nature,
near the sea. Have a bird sanctuary.
What is my most treasured possession?
My independence.
What is my most marked characteristic?
Difficult to list just one, I will say my intuition and compassion.
What is my most inspirational location, in my city?
I love many places, one would be having a coffee in the Great
Hall Balcony at the Metropolitan Museum of Art. Another is
sitting in the orchestra seats at the Metropolitan Opera house
waiting for the curtain to rise.
What is my favorite place to eat and drink, in my city?
Unfortunately most of my favorite places are gone. I love Indian
food, and most asian foods, any good restaurant that prepares
their food fresh.
What books influenced my life and how?
As a child, I would say Kipling’s The Jungle Book. I love nature
and animals, I had great admiration for Mowgli.
As a student, De Beauvoir’s The Second Sex. Her brilliant mind
influenced me. She made clear that women should not be
“flattened into an object” by society and that we need to express
our creativity and be autonomous.
You Only Die Once. What music would I listen on my last day?
Too many to list, but Nessun dorma (sung by Pavarotti of course)
Who is my hero or heroine in fiction?
Lisbeth Salander, she is genius and a survivor.
Who are my heroes and heroines in real life?
Louise Bourgeois, Jane Goodall, Jacques Cousteau

Which movie would i recommend to see once in a lifetime?
Il Postino, Fanny and Alexander, Rear Window
What role plays art in my life and work?
I always considered myself an artist, I think like one. Creating is
what gets me out of bed in the morning. As an artist, we have
something to say and do so through our work. We can influence
people, make them move, that is quite powerful.
What do the words ‘You are the storyteller of your own life’ to
We all have our own unique journey. The longer we live the more
our stories become compelling and exciting. I am still in the
process of telling my story.
Who is my greatest fan, sponsor, partner in crime?
I would have to say my intelligent, beautiful, aspiring opera
singer daughter. She supports my work and assists me when she
Which people or companies would I like to work with in 2020?
Prada, Gucci, Herme, Cavalli, The Leonardo DiCaprio
Foundation, Bergdorf/Goodman, Oceana, Dior.
Which people in my profession who can make a real difference
in my creative career would i love to meet in 2020?
Anna Wintour, Donatella Versace, Miuccia Prada, Marco Bizzarri
influencers such as Oprah Winfrey, Chiara Ferragni, Camila
Coelho, Maye Musk
What project, in 2020, am I looking forward to work on?
I have an abundance of ideas in my head at all times. I am
designing more works, stay tuned.

Where can you see me or my work in 2020?
What do the words “Passion Never Retires” mean to me?
Passion is the essence of my work, without it, there would be no
me. Everyday is a new day, a new colors, sites and sounds. How
could that ever retire?

I wrote and illustrated a children’s book that I turned into an
Ebook, see this link.

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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