The Heroine’s Journey of Andrea Lisa Papini


What is the best thing that I love about my work?
Telling myself and, at the same time, telling others. Starting from an intimate story and then ending in a universal story.

What is my idea of happiness?
Happiness is for me to be at peace with myself.
Happiness is to love madly, capturing every nuance of life, create, tell something that stirs minds, laugh until you lose your breath and cry after making love.

What is my greatest fear?
My biggest fear is not recognizing the pain and become accustomed to it, and living with a sense of malaise and dissatisfaction.

What is the trait that I most deplore in myself?
Low self-esteem, I should have more confidence in myself.

Which living persons in my profession do i most admire?
I admire people who never give up.

What is my greatest extravagance?
My greatest extravagance is not to be afraid to show who I am.

On what occasion would I lie?
I lie not to hurt the people I love.
But my art never lies.

What is the thing that I dislike the most in my work?
When art is considered a money-making machine.
Or when art is considered not a serious thing.

When and where was I the happiest, in my work?
When others understand me without having to explain me.

If I could, what would I change about myself?
My extreme empathy that makes me feel sick worse than necessary.

What is my greatest achievement in work?
My biggest success is creative independence.
Create without submitting to the tastes of others. Express myself 100%.

Where would I most like to live?
In a place of peace and tolerance where to live in harmony and serenity.

What is my most treasured possession?

What is my most marked characteristic?
My most marked characteristic is definitely the capacity of adaptation. Every new situation is a challenge to be met

What is my most inspirational location, in my city?
Arezzo is an art city and every corner of it is extremely stimulating but it’s squares, however, are of a seductive beauty. When you arrive in Piazza Grande you are in front of the most beautiful medieval painting ever.

What is my favorite place to eat and drink, in my city?
Every place is a great place to enjoy Tuscan cuisine accompanied by good red wine.

What books influenced my life and how?
“Venuto al mondo” by Margaret Mazzantini has influenced me a lot.
It is thanks to this book that I made a trip to Sarajevo in 2018 and my project “Double Sarajevo” (which I exhibited at the exhibition “Nuovo Mondo” at Villa Pacini Battaglia in Bientina in September 2019) was born from this journey.

You Only Die Once. What music would I listen on my last day?
Welcome To The Black Parade – My Chemical Romance.

Who is my hero or heroine in fiction?
Mulan without any doubt.

Who are my heroes and heroines in real life?
Those who fight for what they believe every day.

Which movie would i recommend to see once in a lifetime?
The Truman Show, 1998 film directed by Peter Weir and starring Jim Carrey.

What role plays art in my life and work?
Art is my life.

What do the words ‘You are the storyteller of your own life’ to me?
Being the narrator of my life doesn’t make it an honest narrative anyway.
it’s still an interpretation 🙂

Who is my greatest fan, sponsor, partner in crime?
My little sister is my strength!

Which people or companies would I like to work with in 2020?
With any person, companies, artist, gallery or curator who wants to know my projects and my work.
Human and artistic exchanges are always stimulating.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020?
The people in my profession who can make a real difference in my creative career are the ones who want to listen to me and know me seriously. No one else.

What project, in 2020, am I looking forward to work on?
I’m working on more projects, I’m extremely keen to create. I hope to share something soon!

Where can you see me or my work in 2020?
IG: @artandrealisa
FB: Andrea Lisa Papini

What do the words “Passion Never Retires” mean to me?
Creatives can’t do without their passion. Art, creativity and life are inseparable elements.

Which creative heroines should Peter invite to tell their story?
Isabel Martino – Painter
Chiara Giannese – Video artist/visual artist
Sara Sassi – Visual artist and student at the academy of fine arts in Florence

How can you contact me?
facebook, instagram or email (

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.




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