The Heroine’s Journey of Claudia Matta

What is the best thing that I love about my work? My favorite thing about my job is that it shows me what surrounds me from different perspectives. I like when people look at my paintings and start considering reality as a variable.

What is my idea of happiness? I never focused on happiness, I don’t even know if it really exists. There are moments of light-heartedness, of joy, of serenity, but happiness for me is an unreal and unattainable condition. And probably not quite as attractive. If we lived in a condition of complete perennial fulfillment it would be even boring.

What is my greatest fear? My biggest fear is that there will come a time when I will no longer be able to tame sadness, and then, sadness will begin to tame me.

What is the trait that I most deplore in myself? Sometimes I’m too nihilistic, too strict. I wish I could be more hopeful and have more faith in mankind.

Which living persons in my profession do i most admire? I admire those who do this profession seriously, with passion and with many sacrifices. Being an artist today is very far from the romantic idea that everyone has. There are not the beautiful and cursed artists that are seen in the films, but people who sacrifice all their time, their dreams, often even their affections to pursue what they have in mind. It is beautiful, but also very painful.

What is my greatest extravagance? I don’t really exist!


On what occasion would I lie? I always lie when instead of accepting an invitation by replying: “…. then I’ll join you!” and sometimes, when I say “I’m fine”.

What is the thing that I dislike the most in my work? Often it annoys me when those who observe my works ask me the meaning of a particular element, or the reason for that or that other color. I am not a speaker, I make pictures, I am not good at explaining them.

When and where was I the happiest, at work? A happy moment of my work is when I find the right harmony with the white space that I have in front of me and that I have to fill, with the music I’m listening and with my perfect solitude.

If I could, what would I change about myself? Let’s say that’s okay for this life, but in the next one I want giant boobs and a less complicated brain!

What is my greatest achievement in work? What is yet to come

Where would I most like to live? I am a citizen of the world, if it depended on me, we shouldn’t need a passport, I would live a couple of years in every city in the world.

What is my most treasured possession? My freedom.

What is my most marked characteristic? The fact that I always take a stand and always say my opinion..and maybe I say too many bad-words

What is my most inspirational location, in my city? My home-studio with the right music.

What is my favorite place to eat and drink, in my city? My home, with the right music and the right person.

What books influenced my life and how? The books I read do not influence my life, they simply broaden my reasoning. This is also true for the music that I listen and the films that I see. One of the books that I care a lot about is “The workshop of the senses” by Piero Camporesi.

You Only Die Once. What music would I listen on my last day? It is a difficult choice. I’d probably like to listen “Dancing to the end of love” by Leonard Cohen

Who is my hero or heroine in fiction? Mr Wolf in “Pulp Fiction” of Tarantino and Roma Garofolo in “Mamma Roma” of Pasolini.

Who are my heroes and heroines in real life? I don’t believe in real heroes. Heroes only become heroes from the dead or non- existent.

Which movie would I recommend to see once in a lifetime? “The bad lieutenant” by Abel Ferrara and “The city of women” by Fellini

What role plays art in my life and work? It has always been part of me and my life. I find it in the world I observe and in my being an instrument of contemporaneity.


What do the words ‘You are the storyteller of your own life’ to me? More than a narrator, I feel like the architect of my life. I believe that joys and sorrows come to us as we live

Who is my greatest fan, sponsor, partner in crime? The good wine.

What project, in 2020, am I looking forward to work on? My greatest desire is always to make good quality works, regardless of the project I work on.

Where can you see me or my work in 2020? You can find me in my home-studio in Milan or in the sea of Sardinia while I swim. My work is always visible on my blog or on my instagram profile @claudia_matta

What do the words “Passion Never Retires” mean to me? I fully share this thought. If passion is also our job it is a good luck … but it is also a nice rip off!

How can you contact me? You can contact me by email: or via Instagram

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


  • tick

    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

  • tick

    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

  • tick

    You are curious and want to engage in online learning.

  • tick

    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s