The Heroine’s Journey of Dàlia Adillon

What is the best thing that I love about my work? The best thing about working as an illustrator is the freedom because I can work on feelings, concepts and ideas that are interesting to me and then communicate them through the images. Also I like it because I can learn new things! The research is very important thing in my work.

What is my idea of happiness? Spending time with the people I love, enjoying nature and illustration.

What is my greatest fear? Losing the ability to see or think clearly.

What is the trait that I most deplore in myself? Sometimes I go too far around things.

Which living persons in my profession do i most admire? Illustrator Beatrice Alemagna, I love her!

What is my greatest extravagance? I’m very tidy, and sometimes this is a problem.

On what occasion would I lie? When someone I love could be hurt.

What is the thing that I dislike the most in my work? The economic instability, for 6 years I’ve dedicated myself exclusively to illustration but I’m still not use to it!

When and where was I the happiest, in my work? When I receive in my mailbox my last book that I have worked on. It’s wonderful!

If I could, what would I change about myself? At this moment I’m happy with who I am. I’m trying to be less demanding and critical of myself and my work. I have to take a break from time to time!

What is my greatest achievement in work? My latest work is about a puzzle from Vic, city where I was born, for Londji toys. I’m very happy with the result! In general, I’m happy with my professional career, illustration is a very difficult sector and I’m proud to be able to live from it!

Where would I most like to live? I would like to live in Australia. Because of the good weather, quality of life, multiculturalism, respect for nature, etc.

What is my most treasured possession? My experiences. Thanks to the sum of all my experiences and emotions, I am who I am today. I think it’s the most valuable thing I have!

What is my most marked characteristic? I’m really sensitive, stubborn and hard-working. I think in equal parts!

What is my most inspirational location, in my city? What inspires me the most is the nature around the city. I love to walk outdoors and enjoy it!

What is my favorite place to eat and drink, in my city? My perfect plan is to eat and drink at home or at my friends’ house. I love homemade food and drinks, like good wine!

What books influenced my life and how? The stories I read as a child by Roser Capdevila, Pilarin Bayés, Roald Dahl, Beatrix Potter.

You Only Die Once. What music would I listen on my last day? Follow the sun, Xavier Rudd. I could be listening to this song all day!

Who is my hero or heroine in fiction? Uma Thurman, Kill Bill’s.

Who are my heroes and heroines in real life? My grandmother, she died years ago but for me she’ll always be a reference.

Which movie would i recommend to see once in a lifetime? Captain fantastic by Matt Ross.

What role plays art in my life and work? It’s difficult for me to separate art, work and life. Art is my life and my work. Art has given me many good things and I am who I am thanks to him. I’ve traveled, met new cultures, different people, etc. All thanks to art.

What do the words ‘You are the storyteller of your own life’ to me? I could not agree more. I think it’s very important to spend time for yourself, connect and make decisions to follow the desired life.

Who is my greatest fan, sponsor, partner in crime? Always, my mother!

Which people or companies would I like to work with in 2020? I would like to work with a writer on a new children’s book. I love working on children’s books!

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020? I’m not quite sure what the future will bring. But I have many ideas and I love working hard! So I’ll let it flow and I’m sure it will surprise me!

What project, in 2020, am I looking forward to work on? I like working on different fields, but I think what I enjoy the most is the children’s books projects!

Where can you see me or my work in 2020? I hope you can see my work in bookstores, toy stores or clothing stores!

What do the words “Passion Never Retires” mean to me? My passion for art and illustration will never stop. I can’t visualize my life without art. Since a few years ago illustration has been my job and I still love it. I’m very lucky!

Which creative professionals should Peter invite to tell their story for the heroine’s journey or hero’s journey project? Olga Capdevila, Harriet Lee-Merrion, Flavita Banana (Illustrators)

How can you contact me?
Instagram, Facebook, twitter

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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