What is the best thing that I love about my work?
What captivates me about working with luxury brands is not just their products themselves, but the entire experience they offer. From the moment you interact with a luxury brand, whether it’s through their impeccably designed storefronts, meticulously crafted packaging, or personalized customer service, there’s a palpable sense of luxury and attention to detail that creates a lasting impression. Luxury brands often have rich histories and heritage, steeped in tradition and craftsmanship that have been passed down through generations. Another thing that fulfills me is the opportunity to work as a career advisor, guiding individuals towards their dream opportunities. Whether it’s through coaching sessions, resume critiques, or interview preparation, I derive immense satisfaction from empowering others to pursue and achieve their professional aspirations. This duality in my work allows me to blend my expertise in branding with my passion for mentorship, ultimately creating a fulfilling and impactful career path for myself.

What is my idea of happiness?
On a personal level, happiness for me is spending quality time with family and friends, sharing laughter, creating memories, and supporting each other through life’s ups and downs.
Professionally, happiness is derived from pursuing work that aligns with my values, passions, and strengths. It’s about feeling challenged and inspired to grow, making a meaningful contribution to my field, and experiencing a sense of fulfillment in the impact I have on others. Furthermore, happiness involves a sense of balance and harmony in life – taking care of my physical and mental well-being, nurturing my creativity and curiosity, and finding moments of peace and reflection amidst life’s hustle and bustle.
What is my greatest fear?
My greatest fear revolves around the fear of loss, whether it’s losing loved ones, possessions, or a sense of identity. This fear drives me to cherish and protect what matters most in my life while also reminding me to appreciate the present moment.
What is the trait that I most deplore in myself?
The trait that I most deplore in myself is perfectionism. While it drives me to pursue excellence and attention to detail, it can also be a double-edged sword, leading to excessive self-criticism and unrealistic expectations. I’m learning to embrace imperfection and find balance, understanding that growth often comes from accepting mistakes and imperfections along the way.
Which living persons in my profession do I most admire?
Pierre-Yves Roussel: Pierre-Yves Roussel is a highly respected figure in the luxury fashion industry, renowned for his strategic leadership and profound impact on brand development within LVMH Fashion Group. As the former CEO of LVMH Fashion Group, Roussel played a pivotal role in driving growth and innovation across prestigious fashion houses, emphasizing creativity, heritage preservation, and sustainable practices. Hedi Slimane: Hedi Slimane is a visionary fashion designer celebrated for his transformative influence on menswear and luxury fashion. Renowned for his tenure at Dior Homme and later as the creative director of Saint Laurent, Slimane’s distinctive aesthetic and boundary-pushing designs have reshaped the industry landscape. His rock ‘n’ roll-inspired collections have garnered global acclaim, solidifying his legacy as a trailblazer in contemporary fashion.
What is my greatest extravagance? My greatest extravagance is indulging in the art of travel and exploration. From luxurious stays in exotic locales to sampling culinary delights from around the globe, I find immense joy in immersing myself in diverse cultures and breathtaking landscapes. Travel isn’t just a pastime for me; it’s a transformative experience that enriches my life and broadens my perspective with each new adventure.
On what occasion would I lie? While honesty is paramount in maintaining trust and integrity, there may be occasions where I choose to withhold certain truths to spare someone’s feelings or prevent unnecessary conflict. For instance, if providing complete honesty could cause undue harm or distress to another individual, I may opt to tailor my response with sensitivity and tact. However, I firmly believe in prioritizing honesty and transparency whenever possible, as fostering genuine communication is essential for nurturing healthy relationships built on trust and respect.
What is the thing that I dislike the most in my work?
The aspect of my work that I find most challenging or dislike the most is likely related to any administrative tasks or bureaucratic processes that detract from the creative and innovative aspects of my role.
When and where was I the happiest, in my work?
The happiest moment in my work occurred when I successfully collaborated with my team to launch a creative campaign for a client. Seeing our collective efforts come to fruition and witnessing the positive impact it had on the client’s brand and audience filled me with immense joy and satisfaction.
If I could, what would I change about myself?
By developing a more patient and resilient mindset, I believe I could approach difficulties with a greater sense of calm and perseverance, allowing me to overcome adversity more effectively and continue growing both personally and professionally.
What is my greatest achievement in work?
One of my most significant achievements in work has been leading the development and implementation of an impactful employer branding campaign for my organization. By leveraging a strategic blend of creativity, market research, and employee engagement initiatives, we successfully positioned our company as an employer of choice within our industry.
Where would I most like to live?
Ideally, I envision myself living in a sunny place by the beach, where I can bask in the warmth of the sun and enjoy the tranquil beauty of the coastline. Countries like Italy or France, with their charming coastal towns and Mediterranean climate, appeal to me greatly. The idea of waking up to the sound of waves, exploring quaint seaside villages, and indulging in fresh seafood along the coast fills me with excitement and a sense of serenity. Living in such a picturesque setting would offer the perfect blend of relaxation and adventure, allowing me to embrace the laid-back lifestyle and
vibrant culture of coastal living.
What is my most treasured possession?
My most treasured possession is undoubtedly the ring passed down to me from my mother. Beyond its material value, this ring holds profound sentimental significance as it symbolizes the enduring bond and love between my mother and me.
What is my most marked characteristic?
My most marked characteristic is my determination. I’m known for my commitment to
achieving my goals and overcoming obstacles. This drive keeps me focused and inspires
others around me to push their limits.
What is my most inspirational location, in my city? The park near my place is my go-to spot for inspiration. Surrounded by nature’s beauty, it’s where I find peace, clarity, and a break from the chaos of city life. Whether I’m taking a walk, sitting on a bench, or simply soaking in the scenery, being in the park rejuvenates my spirit and sparks creativity like nowhere else.

What is my favorite place to eat and drink, in my city?
I live in Brussels now and I am still looking for my favorite place here.
What books influenced my life and how? The books that have influenced my life are those that have challenged my perspectives and inspired personal growth. “The Alchemist” by Paulo Coelho taught me about the importance of pursuing my dreams and trusting in the journey, even when faced with obstacles. “Man’s Search for Meaning” by Viktor Frankl showed me the resilience of the human spirit and the importance of finding meaning in adversity. Additionally, “The Power of Now” by Eckhart Tolle helped me cultivate mindfulness and live more fully in the present moment. These
books have shaped my outlook on life, guiding me towards greater self-awareness, resilience, and fulfillment.
You Only Die Once. What music would I listen on my last day?
On my last day, I would listen to music that resonates deeply with my soul and evokes a sense of peace, nostalgia, and gratitude. Perhaps I would choose to listen to soothing instrumental music or timeless classics that hold special significance to me, transporting me to cherished moments and memories throughout my life. Music that speaks to the beauty of existence, the complexity of human emotions, and the interconnectedness of all things would provide a fitting soundtrack as I reflect on the journey of my life and prepare for whatever lies beyond.
Who is my hero or heroine in fiction? Aragorn and Legolas’s bravery from Lord of the Rings is truly inspiring. Their courage in the face of danger and their willingness to stand up for what they believe in make them timeless heroes. Their actions remind us that bravery isn’t the absence of fear, but the determination to act despite it.
Who are my heroes and heroines in real life? I can’t really think of famous people. Heroes and heroines don’t always have to be famous or widely recognized individuals. Sometimes, it’s the everyday acts of kindness, resilience, and determination displayed by people around us that leave the deepest impact.
Which movie would i recommend to see once in a lifetime?
Lord of the Rings
What role play stories in my life and work?
Stories are integral to both my personal life and professional endeavors. They serve as bridges that connect me to others, shaping my identity and fostering empathy through shared experiences. In my work, stories are powerful tools for communication, enabling me to convey messages effectively and build meaningful connections with clients, colleagues, and stakeholders. Whether through personal anecdotes or crafted narratives, stories play a central role in both my personal and professional interactions, enriching every aspect of my life and work.
What do the words ‘You are the storyteller of your own life’ to me?
The words “You are the storyteller of your own life” convey the idea that you have the power to shape your own narrative, to define your experiences, and to create meaning from the events that unfold. It suggests that you have agency in how you perceive and interpret your life’s journey, and that you have the ability to craft a narrative that reflects your values, aspirations, and personal growth. Ultimately, it emphasizes the importance of self-awareness, introspection, and taking ownership of your story.
Who is my greatest fan, sponsor, partner in crime?
My partner.
Which people or companies would I like to work with ? Working with luxury brand companies like the LVMH Group can be incredibly inspiring. Their rich histories, innovative approaches, and commitment to excellence offer a wealth of opportunities for creative collaboration and professional growth. Their stories not only captivate but also challenge you to think critically and creatively about the intersection of art, culture, and commerce.
What project am I looking forward to work on? I am looking forward to creating a “Dream for Change” project sponsored by Christian Dior Couture and UNESCO which aims to provide a solution for a sustainable future of young women.
Where can you see me or my work?
You can connect with me on LinkedIn – Karina Vazhitova
What do the words “Passion Never Retires” mean to me?
The words “Passion Never Retires” suggest that no matter your age or stage in life, your passion and enthusiasm for what you love never fade away. It conveys the idea that your drive, creativity, and dedication to your interests and pursuits remain constant, continuing to fuel your endeavors and inspire others around you. This phrase likely resonates with you as a reminder to always stay connected to your passions, to pursue what brings you joy and fulfillment, and to embrace the journey of lifelong learning and growth.
How can you contact me?
vazhitovak@gmail.com