Hello Storytelling!
Turn one professional challenge into a story people can understand, remember and act on
Starting Monday 12 October
Six live online Monday-evening sessions, 20:00–21:30 CEST
Investment: €159
What this seminar is for
You may have an idea, a new direction, a service, a creative project or a business challenge—but not yet the story that gives it focus, energy and a form others can understand.
Hello Storytelling! is a practical six-evening online seminar with Peter de Kuster. You bring one real challenge from your work, business or career. Together, we use the methods of business storytelling to move from inspiration and fresh ideas to a tangible concept and a story you can share.
This is not a passive lecture series. You will work with stories from film, literature, art, business and your own professional life. Through five practical activities, you will develop new ways of thinking, create a storyboard and learn how to make your idea matter to others.
Who should join
This seminar is for you if you work in creativity, design, innovation, marketing, communication, advertising, PR—or if you are an entrepreneur, consultant, coach or professional ready to bring a meaningful idea into clearer form.
You do not need to be a professional storyteller. You need one question, idea or challenge that matters to you.
What you will leave with
- One real professional challenge explored through a storytelling process
- Fresh ideas generated beyond the obvious first solution
- A tangible storyboard or early prototype for your idea
- A clearer, more human story to communicate your work
- A method you can use repeatedly in future projects
How the seminar works
Over six Monday evenings, we focus on four main phases of business storytelling:
- Gather inspiration
- Generate ideas
- Make ideas tangible
- Share the story
You will apply each phase to your own challenge. Between sessions, there is optional preparation and homework of approximately one hour per week.
Programme
Introduction
Learn business storytelling as a process for creative problem solving.
- Getting started: Why business storytelling matters today
- Activity: Select the problem you’ll work on during the class
Gather Inspiration
Inspire new thinking by discovering the stories people tell about what they really need.
- Case Study: Grow your business through asking for your Client’s Story
- Learn: Six tips for making connections with stories from Peter de Kuster
- Activity: Observe stories from movies, literature and art to spark new ways of thinking
Generate Ideas
Push past the obvious to get to breakthrough solutions.
- Case Study: Stretching past the obvious
- Learn: Practice divergent thinking by bringing odd or unexpected stories together to spark fresh ideas
- Activity: The Best Story Wins!
Make Ideas Tangible
Build rough prototypes to learn how to make ideas better.
- Case Study: Testdrive your dream job
- Learn: Storyboarding with Peter de Kuster
- Activity: Storyboarding to think
Share the Story
Craft a human story to inspire others toward action.
- Case Study: Inspiring story for the future of bookstores & libraries
- Learn: Four tips for story impact from Peter de Kuster
- Activity: Share your idea in a story
Why take Hello Storytelling!
Over the course of the class, you’ll tackle a problem by moving from a seed of an idea to building something tangible that you can share with others. Learn a process you can use to grow your creative skills and solve complex challenges. You’ll gain a toolkit to help you bring the methods and mindsets of business storytelling into your workplace.
This class will help you:
- Establish a common language and process for creative problem solving
- Apply the methods and mindsets of business storytelling to your work
- Practice the skills of business storytelling through hands-on activities
- Learn a methodology for creative problem solving that you can use again and again
- Increase your confidence in your creative abilities
Also suitable for teams
Hello Storytelling! can give a team a shared language and practical process for creative problem solving, idea development and story-led communication. Contact Peter for an in-company edition.
About Peter de Kuster
Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project, a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.
Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing, an MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.
Practical information
- Start date: Monday 12 October
- Schedule: Six Monday evenings, 20:00–21:30 CEST
- Format: Online seminar with Peter de Kuster
- Homework: Approximately one hour per week (optional)
- Investment: €159
How to join
To register, email peterdekuster2023@gmail.com with the subject line HELLO STORYTELLING.
In three sentences, tell me:
Which idea, challenge or story would you like to work on during these six evenings?
A note on the name
This seminar is offered by Peter de Kuster and The Hero’s Journey / The Heroine’s Journey. The title Hello Storytelling! is the public name of the programme; The Hero’s Journey and The Heroine’s Journey are the institutional platforms behind it.