The Heroine’s Journey of Cristina Pedratscher

What is the best thing that I love about my work?

Giving an image to my thoughts and emotions, before carrying out a project these images live in my head for months, sometimes even for years before finding the right shape. When I manage to shape them, I am truly satisfied and proud!

What is my idea of happiness?

Feeling internally fulfilled, believing in what I do and the simplicity of the small things. It makes me happy to know that my art can be a help for others.

What is my greatest fear?

My fear is that of not being understood, and that my pessimistic thoughts take over by preventing me from reacting.

What is the trait that I most deplore in myself?

Sometimes I let myself be overwhelmed by the judgment of others and by my insecurity. But I’m working on it, it’s an aspect that I want to overcome.

Which living persons in my profession do i most admire?

I admire many artists, of different genres. I especially like those who make Idea, Aesthetics and Research the technique for their work. I like those who experience art as an evolutionary pathway and do not limit themselves to creating the same subject for years.

What is my greatest extravagance?

When I take self-portraits. I can be all the characters I want to be by myself in front of the lens, I make the various parts of me: woman, man, strong, sad, sensual, crazy,… more characters live inside me and that remains the only space where I can make them all live or come alive. As if it a theater stage.

On what occasion would I lie?

When I can’t do otherwise.

What is the thing that I dislike the most in my work?

When what I do doesn’t exactly coincide with what I have in mind or that the thing I had thought about is not so exciting. Another thing I don’t like is that to accomplish some jobs you need a lot of money and if you don’t have the finances, you are forced to give up.

When and where was I the happiest, in my work?

When I created the exhibition “Focus” project in 2016, the theme was very delicate, in 2013 I experienced my father’s suicide and I felt the need to create a project on that theme and it meant a lot to me. Seeing the people deeply touched and who also wanted to share their personal experiences with me was one of the best gifts ever. A truly precious exchange.

If I could, what would I change about myself?

Through art and philosophy books I am already trying to improve some parts of me and I am trying to love myself more.

What is my greatest achievement in work?

I mention one of the latest, it is above all a personal success. I found a very valid press center (IMPRIMERE fine art) and I was finally able to create a portfolio of some of my projects on fine art paper. I had wanted to do it for a long time and I was delighted with the result.

Where would I most like to live?

I would like to live more in contact with nature, in the mountains. And to have a nice space for an artistic studio. Maybe one day I will be able to grant this wish!

What is my most treasured possession?

We never really own anything, but I love enjoying the collections of CDs, books, magazines, prints and mirrors that I have managed to collect over all these years. They are objects that help inspire me.

What is my most marked characteristic?

I like listening to people and putting others at ease.

What is my most inspirational location, in my city?

The walk surrounded by greenery near the Maira river, peace of mind.

What is my favorite place to eat and drink, in my city?

I don’t have a favorite place in particular, there are some nice places based on different situations and what you want to eat or drink.

What books influenced my life and how?

Lots! It would be difficult to mention them all, but I like to make a list of those that have characterized some moments of life and made me learn new feelings: in childhood Uncle Tom’s Cabin, in adolescence “We, Boys of the Berlin Zooby Christiane F. andDue di Dueby Andrea De Carlo, at twenty years old theDance of Realityby Jodorowsky and the “The Well of Lonelinessby Radclyffe Hall and recently Pleasure, a creative approach to lifeby Alexander Lowen.

You Only Die Once. What music would I listen on my last day?

I would put two songs, one after the other, the first is “Gleypa Okkur” by Ólafur Arnalds, an Icelandic composer that I love, I would like people to close their eyes and let themselves be carried away by emotions, and then immediately after “Gracias a la vida by Mercedes Sosa, to make sadness turn into a big thank you for all that life has given us and we have lived.

Who is my hero or heroine in fiction?

Amélie Poulain! Protagonist of the film “Le Fabuleux Destin d’Amélie Poulain”, I loved that character and her way of being, I found myself very much in her.

Who are my heroes and heroines in real life?

All those who stand out, those who love authenticity and those who fight for their rights.

Which movie would i recommend to see once in a lifetime?

Uhm, not easy … I am reminded of a film that I had seen years ago and I have watched many times: “Matrix“. There are so many concepts within it from which innumerable ideas for reflection can arise, on the concept of reality, choice, and life. It is a philosophical film.

What role plays art in my life and work?

I’d say that’s all. Every moment of my life is linked to passion in art. In addition to producing it, I love and need to see exhibitions, read art books, discover new artists … Art fills life with beauty.

What do the words ‘You are the storyteller of your own life’ to me?

We ourselves build our existence, the choices we make, the mistakes we make, the people we meet, the more we try to understand what we are and what makes us feel good, the more our life will go in the direction we want it to go.

Who is my greatest fan, sponsor, partner in crime?

My wife, my life partner. She believes in me a lot, even in moments of crisis she supports me. I’m very lucky.

Which people or companies would I like to work with in 2020?

I would like to find a reality (Gallery or Curator) who believes in my work and supports me to let people know what I do. I am looking for someone who cares more about the artistic message than the market or what is going on most right now.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020?

For this 2020 I am looking for people who work in the field of performance and dance theater. For years I have used my body to express concepts and emotions, but now I need to find performers who can express certain sensations through their body and enrich my work with new subjects. I want to find reality in the field of Performing Arts in Turin.

What project, in 2020, am I looking forward to work on?

In my new “KALÓS” project, it is an idea about the beauty of man and of humanity in general, about the richness of diversity and comparison. It is a very ambitious job that will involve a few people. I hope to do it within this year!

Where can you see me or my work in 2020?

An exhibition was canceled for Covid, it was scheduled in Saluzzo (a village not far from where I live in Piedmont) in a beautiful historic villa, but will be rescheduled as soon as the situation improves. To keep up to date on what I do, just follow me on Social (FacebookInstagram) or on my Blog.

What do the words “Passion Never Retires” mean to me?

Passion is what keeps us alive, I know that I will always continue to express myself, maybe it can change the means by which I do it, but not the act, that always lives with me.

Which creative heroines should Peter invite to tell their story?

Id like nominate Vesna Bursich, she is a hyper-realistic painter, she is helping me in the realization of the “KALÓS” project and she is an authentic artist of incredible creativity.

How can you contact me?

You can find my work on my website:, or on my social channels Facebook and Instagram.

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

  • tick

    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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