The Heroine’s Journey of Eleonora Minna

Eleonora Minna is an art historian and journalist.

What is the best thing that I love about my work?

That it is a constant, mental gym

What is my idea of happiness?

Peace and verve, while listening to a good playlist

What is my greatest fear?

As Mogwai say, there is “no medicine for regrets”

What is the trait that I most deplore in myself?

I’ve never read somebody really sincere in replying this kind of question, so I prefer not to lie.

Which living persons in my profession do I most admire?

They are Claudio Libero Pisano, Daniela Lancioni, Gianluca Comin, Cristiano Raimondi, Claudio Zambianchi and Alessandra Santerini. Everyone let me discover something or people who changed me in some way.

What is my greatest extravagance?

I’m still trying to find it!

On what occasion would I lie?

On some occasion, a lie could be necessary. What should be ever kept in mind is the respect towards the others and avoiding them to suffer, even if the lie seems the only exit way

What is the thing that I dislike the most in my work?

When public relations are stronger than good ideas.

When and where was I the happiest, in my work?

It was over ten years ago at ” CIAC – Colonna Castle Museum” in Genazzano (a small city near Rome), with the best team ever.

If I could, what would I change about myself?

The lack of patience, but I’m working on it.

What is my greatest achievement in work?

The increasing ability to think and then express something smartly.

Where would I most like to live?

I lived in Milan 5 years ago and there I felt like home…

What is my most treasured possession?

My loved ones and friends whom I consider as such

What is my most marked characteristic?

Sometimes I see myself as a dressmaker, able to stitch the thoughts and to take care of details.

What is my most inspirational location, in my city?

It is the Arch of Constantine

What is my favourite place to eat and drink, in my city?

The “D’Amore”’s bar and winery at the heart of the Esquilino hill in Rome

What books influenced my life and how?

For many different reasons, they are American Pastoral by Philip Roth, The Broom of the System, by David Foster Wallace, Cien años de soledad by Gabriel Garcia Marquez, the Aleph by Jorge Luis Borges and the Bible.

You Only Die Once. What music would I listen on my last day?

A few years ago, I’ve created a Spotify Playlist with the songs I would like to listen if I had only 10 life days.

Here there are the first three tracks: 1. Arvo Pärt – Summa;

2. Radiohead – Reckoner;

3. TV On The Radio – Hours


Who is my hero or heroine in fiction?

I don’t have a real hero, but I’ve found some common traits in Seymour Levov the protagonist of “American Pastoral” by Philip Roth

Who are my heroes and heroines in real life?

Everyone who managed to do whatever he/she desires without trampling anybody.

Which movie would i recommend to see once in a lifetime?

La Grande Bouffe, 1973, Marco Ferreri

What role plays art in my life and work?

Art is a constant gym.

What do the words ‘You are the storyteller of your own life’ to me?

Are you able to shape your thoughts?

Who is my greatest fan, sponsor, partner in crime?

My brother

Which people or companies would I like to work with in 2020? 

In this period of my life, I would like to learn something from Jerry Saltz, Alessandro Barbero and Jonathan Jones 

What project, in 2020, am I looking forward to work on?

2020 has been unexpected for many reasons. It is sure that it will bring something unusual in the creative and cultural fields

Where can you see me or my work in 2020?

Currently, I am working as for the Nouveau Musée National de Monaco in Montecarlo, the Musja Museum in Rome and the Beverly Pepper Foundation. You can also read my articles at

What do the words “Passion Never Retires” mean to me?

By definition, passion is something that thrives on peaks, which are both positive and negative. I think that the most interesting thing is to balance this climax in everyday life.

Which creative heroines should Peter invite to tell their story? 

Valentina Lopez, Elisa Ascani, Caterina Silva, Cristina Palumbo, Valeria Corazza, Eugenia Delfini, Federica Colla, Elodie Biancheri

How can you contact me?


Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.


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