The Heroine’s Journey of Maria Buemi

What is the best thing that I love about my work?

The freedom to do what I want, the freedom to express myself the way I want to. My work is there and shows what I am.

What is my idea of happiness?

I think happiness consists of little moments in life. To me, the concept of happiness itself remains an ideal though.

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What is my greatest fear?

Diseases, quakes, wars.

What is the trait that I most deplore in myself?

Shyness. It can affect your life.

Which living persons in my profession do i most admire?

My masters, Giuseppe Puglisi and Piero Zuccaro. I admire them not only as artists, but also the way they are as people.

What is my greatest extravagance?

Once in a blue moon I go to bed early in the night.

On what occasion would I lie?

I do not like lies. When I cannot tell the truth, I prefer to be silent rather than lie. On this regard, a quotation ascribed to Mark Twain comes to my mind: “If you tell the truth, you don’t have to remember anything.”

What is the thing that I dislike the most in my work?

Being asked to talk about it.

When and where was I the happiest, in my work?

When I was chosen by it.

If I could, what would I change about myself?

Probably many things, but I would be someone else.

What is my greatest achievement in work?

The one which has to come.

Where would I most like to live?

I lived in London for one year. It was such an experience. I have visited England many times over the years, seen beautiful places impressing me so much, known nice people and made some of my closest friends ever. Definitely I would live half a year in Italy and half a year in England. That would be great.

What is my most treasured possession?

My family, my closest friends, the people I love, the people I care about.

In altri luoghi #1, 2019, matita su carta, 28,5 x 19 cm

What is my most marked characteristic?


What is my most inspirational location, in my city?

I live in Sicily in a small village surrounded by nature at the foot of Mount Etna. From my place I have a wonderful view of both the volcano and the sea, which I find very inspirational.

What is my favorite place to eat and drink, in my city?

I don’t have one in particular. I enjoy to go for a pizza and a drink with my friends to any place with a soft and cosy atmosphere.

What books influenced my life and how?

I think reading in general helps you increasing your knowledge, growing mentally, forming new ideas but, personally, don’t think that just one or some books in particular have influenced my life so far. It’s the whole you get and elaborate from a variety of readings which can make the difference in the way you see aspects of your life. However, The Old Man and the Sea by Ernest Hemingway, The Citadel by A. J. Cronin , Heart of Darkness by Joseph Conrad, I Viceré by Federico De Roberto, Martin Eden by Jack London are some books I enjoyed.

You Only Die Once. What music would I listen to on my last day?

Thinking about right that day I would probably listen to Signore delle cime by Giuseppe (Bepi) de Marzi.

Who is my hero or heroine in fiction?


Who are my heroes and heroines in real life?

All those who selflessly spend their lives to help others, those who risk their lives to save the lives of others.

Which movie would i recommend to see once in a lifetime?

The Great Dictator by Charlie Chaplin.

What role plays art in my life and work?

Art plays an essential role in my life and my work. It’s something as necessary as all vital activities, something an artist cannot live without.

What do the words ‘You are the storyteller of your own life’ mean to me?

Keep working and doing what you believe in. It’s a continuous challenge.

Who is my greatest fan, sponsor, partner in crime?

It was my sister.

Which people or companies would I like to work with in 2020?

Galleries in Italy and abroad.

Which people in my profession who can make a real difference in my creative career would i love to meet in 2020?

Artists, gallerists, art curators to share feelings and motivations for projects with.

What project, in 2020, am I looking forward to work on?

I am looking forward to a solo exhibition, which project I am already working on.

Where can you see me or my work in 2020?

You can see my works on my website, on socials such as Facebook and Instagram, in galleries in Sicily such as Quam in Scicli (Ragusa), run by the gallerist and art curator Antonio Sarnari and Il Quadrifoglio in Ortigia, (Siracusa), run by the gallerist Mario Cucè.

In altri luoghi #2, 2019, matita su carta, 28,5 x 27 cm

What do the words “Passion Never Retires” mean to me?

They mean that artists work with great passion until they pass away.

Which creative professionals should Peter invite to tell their story for the heroine’s journey or hero’s journey project?

I suggest Peter invites Emanuela Alfano, Andrea Cataudella, Ezio Cicciarella, Corrado Iozzia, Francesco Lauretta, Gianna Panicola, Zuzana Pernicova, Marco Privitera, Salvo Rivolo, Simone Stuto.

How can you contact me?

Here follows a message of Peter de Kuster, founder of The Heroine’s Journey 


Are you a creative leader or creative professional looking to develop your business skills and storytelling?

Amidst today’s uncertainty, it is more important than ever to reconnect with yourself and others, develop your creative business, and build your story. Dive deep into your unique business style and areas for growth with the coaching of Peter de Kuster.


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    You are a creative leader or creative professional  who is interested in developing yourself, your business, and your story.

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    You are aware that there are no quick fixes. Learning is a journey that works when you are fully committed to it. Coaching can bring awareness and help you navigate, but in the end it’s you who is in charge of your growth.

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    You want to learn more about how to resource yourself, learn about blind spots, and get feedback.

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    You are curious and want to engage in online learning.

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    You are motivated to work in-between sessions on yourself (e.g. working on homework assignments that will help you develop new storytelling, skills, and behaviors).


The Heroine’s Journey Coaching is all about your development. To make the most out of your sessions, we ask you to prepare topics to work on with Peter. These topics can serve as a starting point for further in-depth exploration with Peter.

These coaching topics typically resonate with the creative leaders Peter works with:

How can i tell the most powerful story possible about myself and my creative business?

How can I handle self promotion and marketing of my creative business better?

How do can I stay authentic and with focus when having difficult conversations with potential clients?

What are my creative values and how do I align these with my business values?

How can I manage my time and energy better?

How can I radiate confidence to my clients while feeling anxious inside?

How can I steer myself towards creative excellence without becoming rigid?

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storytelling firm which helps creative professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.


Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.

individual coaching for leaders


The Heroine’s Journey Coaching online sessions last 50 minutes and the fee is Euro 189 excluding VAT per session. The Heroine’s Journey Coaching is suitable for people at any stage in their career.


Who can sign up for The Heroine’s Journey online coaching?

Creative leaders and creative professionals who wish to improve their business story and develop their business skills and mindset.

Should I choose 1:1 coaching?

Our The Heroine’s Journey experiences in world cities allow you to learn not only from the coach but also from your peers. For the small group coaching (1 – 4 people), we have selected important, relevant topics that we find regularly come up for creative professional: purpose, storytelling, creative confidence, self promotion, time & money and resilience.

If you would prefer to work alone or on a different topic, individual coaching is a better fit for you.

What language do we speak in the coaching sessions?


Can I buy coaching for my organization?

Yes, you can! We support many organizations around the world with their coaching needs. Please contact us for more information.

Can I bring my own topics?

Yes, for individual coaching you get to choose your own topic.

Are coaching sessions confidential?

Yes. Peter will not share anything that is discussed in the coaching sessions.

Where will the coaching sessions take place?

Sessions will take place online (as per the times we live in) via an online tool like Zoom or Skype. Peter will let you know.

How do I sign up?

Send Peter a mail to to start booking your coaching sessions.

How do I pay?

After you send the mail, you will receive an email with a link to pay.

How do I book and reschedule sessions?

Once we’ve received your payment, Peter will contact you and book your coaching sessions. He will also support you with rescheduling sessions if needed.

What is your cancellation policy?

Individual coaching sessions can be postponed up to one week before the session.

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