The Heroine’s Journey of Noemi Lalli

What is the best thing that I love about my work?

I’m a Visual Designer and there are a lot of things I love about my job, but what I love the most is definitely creating a project that I’m totally proud of and satisfying the client.

What is my idea of happiness?

My idea of happiness is to feel at peace with myself, grateful, without worries, anxieties or limits and enjoying life with the people I love the most, doing only what makes me feel light.

What is my greatest fear?

It would be obvious for me to say that my greatest fear is death, in reality it is abandonment and loneliness. It is quite frustrating to have important people in your life and to suddenly lose them. Ah, I still have an excellent phobia for needles and vomiting!

Photo credits: Carola Gargani

What is the trait that I most deplore in myself?

Sometimes I get too much paranoia and this leads me to overthink and have thoughts that are often not real and tire my mind for nothing.

Which living persons in my profession do i most admire?

Paula Scher, Elisa Seitzinger, Louise Fili, Lorenzo Mattotti, Fernando Cobelo.

What is my greatest extravagance?

I can’t think of a particular extravagance.. The only thing that comes to my mind is drinking hot drinks, such as herbal teas, during the summer when it’s particularly hot.

On what occasion would I lie?

In moments when I can tell little lies for my good, in case of anxieties and fears, but above all for the others. I highly doubt whoever says they never lie.

What is the thing that I dislike the most in my work?

The thing I hate the most about my job are certain clients who want to teach how to do your job thinking that everything is quick and easy to do, but above all those who worry about your deadline because they don’t trust your organization.

When and where was I the happiest, in my work?

When I work on personal projects or when I collaborate with people I respect. As it happened for these projects: Orto Botanico Logo Design / Zooppa blog’s article on Mental Health / HitBit Kickstarter Project

Projects without mental limits are the freest and the most creative part of my work.

If I could, what would I change about myself?

Years ago I would have replied that I would have changed several things, both physical and temperamental. I wanted more weight, to change my teeth, my boobs and the way I built mental paranoia. Years later I realized that everything is fine in its imperfection.

What is my greatest achievement in work?

My biggest achievement currently is to leave the employee’s role to become a freelancer and manage my work, my time and my limits.

Where would I most like to live?

I would like to live in a place that is in relax and green countryside, but not far from the city at the same time.

What is my most treasured possession?

Boxes full of brochures, cards, memories and my collection of sex toys.

What is my most marked characteristic?

I am precise, organized and paranoid, in contrast to my instinct and the lost myself with my head in the clouds.

What is my most inspirational location, in my city?

Definitely a small green area near my neighborhood. A corner of countryside in the middle of the city where I can regenerate, clear my mind and think.

What is my favorite place to eat and drink, in my city?

My favorite place is an Indian cuisine restaurant called “Karma” near my apartment. A place that opened years ago, me and my family have a good relationship with the owner.

What books influenced my life and how?

There is no particular book that has influenced my life. Surely pop-up and interactive books that I looked at when I was little have sparked my creativity.

You Only Die Once. What music would I listen on my last day?

A really difficult choice for an indecisive person like me. I don’t have a favorite song, I go into obsessions. I think I would listen to the one I would choose in that specific moment.

Who is my hero or heroine in fiction?

Buffy the Vampire Slayer. An ice woman who bends over backwards, but who’s very sensitive deep down. I grew up with her and it’s a symbol for me.

Who are my heroes and heroines in real life?

My family, my mom, my dad and my sister. A fundamental and continuous support, without judgments.

Which movie would I recommend to see once in a lifetime?

I would recommend seeing the Lord of the Rings saga because it’s epic.

What role play stories in my life and work?

I think it’s a role that others should define of me, but I consider myself a present and a resilient person. Always being there, helping people and sometimes putting the needs of the people I love most before mine. Being able to transform difficulties and face changes with patience.

What do the words ‘You are the storyteller of your own life’ to me?

It makes me understand that despite the judgments of people or whoever tells you how you should be or what to do, it only matters how you decide to live your life. It is very liberating.

Who is my greatest fan, sponsor, partner in crime?

I think it’s my sister. She is the person who’s always there and supports me always and forever.

Which people or companies would I like to work with in 2022?

One studio that would be a dream to collaborate with is Pentagram, in London. I haven’t made any plans on people or studios I would collaborate with at the moment, I hope the future surprises me!

What project, in 2022, am I looking forward to work on?

I am designing a mural, creating my website, new collaborations and thinking about finding an apartment for rent.

Where can you see me or my work in 2022?

You can find my graphic and illustrated projects here: 

Soon on my website:

What do the words “Passion Never Retires” mean to me?

A great truth. If it is true it doesn’t die as long as you are alive, it can evolve and change but never ends.

Which creative professionals should Peter invite to tell their story?

Clara Bertini (Psychologist), Erica Lalli (Foreign Customer Assistant), Carola Gargani (Photographer), Sara Pinchera (Visual Designer), Ilenia Caini (Architect), Lavinia Caini (Marketing Coordinator) Martina Manca (Social Media Manager), Marta Baggiani (Communications Manager)

How can you contact me?







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