The Heroine’s Journey of Francesca Pasconcino

What is the best thing that I love about my work? I am a copywriter, content author and strategist with a creative and functional profile. I work at Remote Marketing Studios, a consulting company committed to improving businesses in Italy. IIn this enterprise, I play a crucial role because I have the responsibility to achieve important objectives for business partners, with my team.

I love everything I do: business well-being, social well-being, inspiration and growth. Anything I do gives me the opportunity to interact with the realities of the whole world. So I can say that in my work, I love myself and I love how I channel and train my potential to make a difference.

What is my idea of happiness? It’s tough! I’ll be honest, I think my constant excitement is more important than happiness. Happiness helps me to stop time. But it’s anger, instinct, frenzy that makes me move on.

What is my greatest fear? It would be a false step. That could give a competitive advantage, and I’m not used to that. But I can tell you that I am afraid of stifling some desire, probably like everyone.

What is the trait that I most deplore in myself? I get bored easily. I need continuous stimulation to set adrenaline on fire and turn anxiety into good results. With clients, it’s the same thing: all the projects that I follow with the team have to communicate a great deal.

Which living persons in my profession do I most admire? As an Italian, I really like the pen of Annamaria Testa. I also like Valentina Falcinelli. However, I have to put the question aside and say that I learned from David Ogilvy, John E. Powers, Raymond Rubicam, William “Bill” Bernbach and Emanuele Pirella.

What is my greatest extravagance? I don’t follow the “if there’s nothing good to say, shut up” rule. There isn’t a time when I don’t have something good to say. I like the silence, to be clear, but never as much as the words. Perhaps that’s just my extravagance (is it!?).

On what occasion would I lie? If I told you, the game would be over.

What is the thing that I dislike the most in my work? I think I don’t like being tied to the computer.All my ideas came outside of the office. Fortunately, I work in a team that says everything by the name: Remote.

When and where was I the happiest, in my work? This is gonna be funny. I was in the back of a hair salon, sitting on a plastic stool in the middle of packets full of products, where I introduced my first trademark name which is now the official name of a famous Italian company, “Imprinting-Beauty Experience”. Funny, isn’t it?

If I could, what would I change about myself? I am so determined to put all my energy into my customers that I do very little with my own brand. I feel like a Fashion Stylist: first I show off my creations and then I show up for a quick greeting, maybe even in jeans and with messy hair. No, okay, never in jeans in front of customers, but you get the point.

What is my greatest achievement in work? A local campaign for a Burger King coupon dispenser, in a full guerrilla marketing style. I wrote over the iconic crown of the brand a very simple phrase: “How about a prince, when you can get a king.”

Where would I most like to live? I would be happy to live in the south of Spain. Although this would require a strong de-cluttering action from me. Maybe I’m not yet ready but… who knows.

What is my most treasured possession? My mind. My memories. My way to protect my good vibes and my empathy. These are my treasured possessions.

What is my most marked characteristic? I’m liquid. I know it can be hard to understand, but it’s a mix between being a fluid and versatile person. It’s the first task of a good storyteller, right?

What is my most inspirational location, in my city? The apartment of King Ferdinand IV, in the Royal Palace of Caserta. I can feel my connection with the time that never lived.

What is my favorite place to eat and drink in my city? It would take an interview just for that.

Anyway, I’ve been thinkin’ about my first four.

Best John Collins after work: Mixtura

Best bistrot: Pane e Acqua

Best braceria (ever): De Matteo alla Brace

Best pizzeria: Da Luca Brancaccio

What books influenced my life and how? “Emotional intelligence” by Daniel Goleman. This book taught me to know myself better with Self-awareness, Self-regulation, Motivation, Empathy and Social Skills. All books of Zygmunt Bauman that showed me social behavior.

And then these:

The Trial, by Franz Kafka

Il complesso di Telemaco by Massimo Recalcati

Cosa resta del padre by Massimo Recalcati

Walk Through Walls: A Memoir – Marina Abramovic

Le transizioni by Pajtim Statovci

La Grammatica di Dio by Stefano Benni.

I read a lot, I already know that I will feel bad for having forgotten some book that deserves a mention.

You Only Die Once. What music would I listen to on my last day? It’s not something I can predict (is not the title of a song, is the reality).

Who is my hero or heroine in fiction? Renée Michel from L’eleganza del riccio by Muriel Barbery.

Who are my heroes and heroines in real life? My mother and my father.

Which movie would I recommend to see once in a lifetime? The pianist directed by Roman Polański.

What role play stories in my life and work? Stories are a main topic of my work and are an integral part of my life. As a copywriter and strategist, I always need a good story to imagine, create, tell, learn.

What do the words ‘You are the storyteller of your own life’ to me? I am the narrator of my life and I am the narrator in my work. When I narrate I have the power to create things and attract fate to myself. I believe in my inner creative power. Most of the time, I become a victim and a perpetrator of my creativity.

Who is my greatest fan, sponsor, partner in crime? I can see her clearly. She is there, sitting in the back row, watching me with affection: Alexandra. Thank you for all.

Which people or companies would I like to work with? At the moment I’m comfortable in Remote Marketing Studios, the company where I work. I have carte blanche on many things concerning my role and hope to increase my potential day after day. I like to work with all those who are passionate about their work.

I’m still a good fan of these companies:

The Walt Disney Company

Armando Testa Company

Leo Burnett Company

What project am I looking forward to work on? The strategy for a new luxury cosmetics brand and the conclusion of my first book.

Where can you see me or my work?




What do the words “Passion Never Retires” mean to me? Means that passion really never retires. If you have it, you know what I mean.

Which creative professionals should Peter invite to tell their story?

Peter, you should definitely interview:

Amalia Marro

Michela Merola

Lavinia Malinconico

Enza Crisci

Viviana Santoro

How can you contact me?

Via email:

Via Instagram:

Via LinkedIn:

Via Facebook:

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